Tag: consumer behavior

Once you have kids, your bank accounts will never be the same. From child care to college, American parents spend, on average, over $233,000 raising a child from birth through age 17. While moms and dads are facing the same pile of bills, they often don’t see eye to eye on financial matters. In lieu of Father’s Day, where spending falls $8 million behind Mother’s Day (sorry dads!), we’re breaking down the different spending habits of each parent: Who pays the bills? With 80% of mothers working full time, the days of traditional gender roles are behind us. As both parents share the task of caring for the children, they also both take on the burden of paying household bills. According to Pew Research, when asked to name their kids’ main financial provider, 45% of parents agreed they split the role equally. Many partners are finding it more logical to evenly contribute to shared joint expenses to avoid fighting over finances. However, others feel costs should be divvied up according to how much each partner makes. What do they splurge on? While most parents agree that they rarely spend money on themselves, splurge items between moms and dads differ. When they do indulge, moms often purchase clothes, meals out and beauty treatments. Dads, on the other hand, are more likely to binge on gadgets and entertainment. According to a recent survey on millennial dads, there’s a strong correlation between the domestic tasks they’re taking on and how they’re spending their money. For instance, most dads are involved in buying their children’s books, toys and electronics, as well as footing the bill for their leisure activities. Who are they more likely to spend on? No parent wants to admit favoritism. However, research from the Journal of Consumer Psychology found that you’re more likely to spend money on your daughter if you’re a woman and more likely to spend on your son if you’re a man. The suggested reasoning behind this is that women can more easily identify with their daughters and men with their sons. Overall, parents today are spending more on their children than previous generations as the cost of having children in the U.S. has exponentially grown. How are they spending? When it comes to money management both moms and dads claim to be the “saver” and label the other as the “spender.” However, according to Experian research, there are financial health gaps between men and women, specifically when it pertains to credit. For example, women have 11% less average debt than men, a higher average VantageScore® credit score and the same revolving debt utilization of 30%. Even with more credit cards, women have fewer overall debts and are managing to pay those debts on time. There’s no definite way to say whether moms are spending “better” than dads, or vice versa. Rather, each parent has their own strengths and weaknesses when it comes to allocating money and managing expenses.

Consumer credit trends are continuously changing, making it imperative to keep up with the latest developments in originations, delinquencies on mortgages, credit cards and auto loans. By monitoring consumer behavior and market trends over time, you can predict and prepare for potential issues within each market. In this 30-minute webinar, our featured speakers, Gavin Harding, Experian Senior Business Consultant, and Alan Ikemura, Experian Data Analytics Senior Product Manager, reveal Q1 2019 market intelligence data and explore recent advances in consumer credit trends. Watch our on-demand webinar

It’s been over 10 years since the first rumblings of Great Recession started in 2008. Today, Americans are experiencing high levels of consumer confidence, marked by high employment rates and increasing credit balances over last year. What have we learned over the last decade? And how do we compare to our behaviors then? Experian released the 9th annual state of credit report, which provides a comprehensive look at the credit performance of consumers across America by highlighting consumer credit scores and borrowing behaviors. Who’s faring the best since the recession? According to the data, younger consumers. “We’re continuing to see the positive effects of economic recovery, especially among younger consumers,” said Michele Raneri, Vice President of Analytics and Business Development at Experian. “Since the recession, responsible credit card behaviors and lower debt among younger consumers is driving an upward trend in average credit scores across the nation. Over the last ten years, those 18 – 21 increased their credit scores by 23 points on average compared to those 18-21 ten years ago.” As a whole, 2018 was a year marked by financial reform, consumer protection and the return of volatility for the financial markets. A large portion of the analytics from this year’s report took a close look at the credit behaviors of today and compared them to 2008, the year the US headed into the worst recession in 80 years.     10-Year Lookback 2008 2017 2018 Average number of credit cards 3.40 3.06 3.04 Average credit card balances $7,101 $6,354 $6,506 Average number of retail credit cards 3.03 2.48 2.59 Average retail credit card balances $1,759 $1,841 $1,901 Average VantageScore® credit score [1,2] 685 675 680 Average revolving utilization 28% 30% 30% Average non-mortgage debt $23,929 $24,706 $25,104 Average mortgage debt $191,357 $201,811 $208,180 Average 30 days past due delinquency rates 5.4% 4.0% 3.9% Average 60 days past due delinquency rates 2.9% 1.9% 1.9% Average 90+ days past due delinquency rates 7.1% 7.3% 6.7%     In regards to credit scores, the average VantageScore® credit score increased 5 points from last year, reaching 680 , while still down from 2008. Segmented by state and gender, Minnesota had the highest credit scores for both men and women. Data also showed that women had higher credit scores than men, consistent with 2017 and 2008.   The past year has been flooded with headlines illustrating increased spending for American consumers. How do the numbers compare with 2008 data? In comparison with 10 years ago, the number of retail trades since 2008 are down, while average balance is up, according to Experian’s State of Credit Report. Additionally, the number of credit cards is down for all age groups, and balance is also down for consumers 22-71 years of age. Average revolving utilization has creeped up in the past decade, but only two percentage points from 28% to 30%, while both average non-mortgage and mortgage debt has increased 5% and 9% respectively. Not surprisingly, the report reflects that delinquency rates have also increased over 20% since 2008, though down from last year. In conclusion, there’s a lot to learn from both 2008 and 2018. One of the most important and resonating takeaways might be that while fortune may not seem to favor the young, younger consumers are exhibiting responsible behaviors and higher credit scores, setting a precedence for consistent and better financial health in the future. Learn more Experian Boost can help consumers instantly improve their credit score by incorporating their positive payment history from utility and phone bills, among other consumer-permissioned data. [1] VantageScore® is a registered trademark of VantageScore Solutions, LLC. [2] VantageScore® credit score range is 300-850 Calculated on the VantageScore® model. Your VantageScore® credit score from Experian indicates your credit risk level and is not used by all lenders, so don’t be surprised if your lender uses a score that’s different from your VantageScore® credit score.  

Consumer credit trends and markets are constantly evolving, particularly when it comes to originations and delinquencies on mortgages, credit cards and auto loans. According to Experian research, over 2.7 million out of 89 million active automotive loans and leases are either 30 or 60 days delinquent. Triggers that signal a greater likelihood of consumers falling delinquent on loans, mortgages and credit card payments, include high-interest rates, a high utilization rate and recent derogatory trades. By tracking and forecasting consumer trends over time, you can more easily predict consumer behavior and better prepare for potential issues within each market. Join Gavin Harding, Experian Senior Business Consultant, and Alan Ikemura, Experian Data Analytics Senior Product Manager, during our live Quarterly Credit Trends webinar on May 30 at 2:00 p.m. ET. Our expert speakers will provide a view of the real estate market and share insights on the latest consumer credit trends. Highlights include: 2019 economic drivers Q1 2019 origination and delinquency trends Mortgage Home equity Bankcard Auto Register now

With the number of consumer visits to bank branches having declined from 52% of people visiting their bank branch on a monthly basis to 32% since 2015, the shift in banking to digital is apparent. Rather than face-to-face interaction, today’s financial consumers value remote, on-demand, services. They expect instant credit decisioning, immediate account funding, and around-the-clock customer assistance. To adapt, financial service providers see the necessity to respond to consumers’ growing expectations and become part of their overall digital lifestyle. Here are a few ways that financial services can adjust to changing consumer behavior: Drive mobile app activity With more than 50% of the world’s population actively using smartphones, the popularity of mobile banking apps has soared. Mobile apps have revolutionized the banking sector by facilitating easier communication between clients and institutions, offering value-added services, and introducing blockchain technologies. Consumers use mobile banking apps to pay bills, transfer funds, deposit checks, and make person-to-person payments. In fact, according to a study by Bank of America, more than 60% of millennials use mobile apps to make person-to-person payments on a regular basis! Financial institutions who launch new, or invest in enhancing existing mobile apps, can lower their overall costs, increase ROI, and maintain customer loyalty. Provide convenience and rewards CGI conducted a survey on emerging financial consumer trends, focusing on bank customers’ top requirements. Results confirmed that 81% of respondents expected to receive some form of an incentive from their primary banks. Today’s financial consumers may reasonably be won over by service offerings. They want rewards, limited fees, and convenience. As an example, Experian’s Text for CreditTM simplifies the credit process by providing customers with instant credit decisioning through their mobile devices. Personalized offers based on customer behavior can help enhance your brand and attract new customers. Stay connected Today’s consumers expect instant service and gratification. Consumers prefer to work with banks who offer accessible and responsive customer service. According to a recent NGDATA consumer banking survey, 41% of banking customers report that poor customer service is the primary reason they would leave their bank. Mintel suggests developing an omnichannel experience aligned with consumer media consumption. Stay connected with consumers through mobile apps, chatbots, social media, and email. Ensure that all interactions are relevant and helpful and immediately alert customers of any institutional issues or changes. The growing digital demands of consumers are influencing how people purchase banking, lending, and credit services. These changes are driving increased urgency for financial service institutions to adopt real-time financial processes that meet demands for convenience and speed. Interested in more best practices? Watch our On-Demand Webinar

Alternative credit data and trended data each have advantages to lenders and financial institutions. Is there such a thing as the MVD (Most Valuable Data)? Get Started Today When it comes to the big game, we can all agree the score is the last thing standing; however, how the two teams arrived at that score is arguably the more important part of the story. The same goes for consumers’ credit scores. The teams’ past records and highlight reels give insight into their actual past performance, while game day factors beyond the stat sheets – think weather, injury rehab and personal lives – also play a part. Similarly, consumers’ credit scores according to the traditional credit file may be the dependable source for determining credit worthiness. But, while the traditional credit file is extensive, there is a playbook of other, additional information you can arm yourself with for easier, faster and better lending decisions. We’ve outlined what you need to create a win-win data strategy: Alternative credit data and trended data each have unique advantages over traditional credit data for both lenders and consumers alike. How do you formulate a winning strategy? By making sure you have both powerhouses on your roster. The results? Better than that game-winning touchdown and hoisting the trophy above your head – universe expansion and the ability to lend deeper. Get Started Today

Are You #TeamTrended or #TeamAlternative? There’s no such thing as too much data, but when put head to head, differences between the data sets are apparent. Which team are you on? Here’s what we know: With the entry and incorporation of alternative credit data into the data arena, traditional credit data is no longer the sole determinant for credit worthiness, granting more people credit access. Built for the factors influencing financial health today, alternative credit data essentially fills the gaps of the traditional credit file, including alternative financial services data, rental payments, asset ownership, utility payments, full file public records, and consumer-permissioned data – all FCRA-regulated data. Watch this video to see more:    Trended data, on the other hand shows actual, historical credit data. It provides key balance and payment data for the previous 24 months to allow lenders to leverage behavior trends to determine how individuals are utilizing their credit. Different splices of that information reveal particular behavior patterns, empowering lenders to then act on that behavior. Insights include a consumer’s spend on all general purpose credit and charge cards and predictive metrics that identify consumers who will be in the market for a specific type of credit product. In the head-to-head between alternative credit data and trended data, both have clear advantages. You need both on your roster to supplement traditional credit data and elevate your game to the next level when it comes to your data universe. Compared to the traditional credit file, alternative credit data can reveal information differentiating two consumers. In the examples below, both consumers have moderate limits and have making timely credit card payments according to their traditional credit reports. However, alternative data gives insight into their alternative financial services information. In Example 1, Robert Smith is currently past due on his personal loan, whereas Michelle Lee in Example 2 is current on her personal loan, indicating she may be the consumer with stronger creditworthiness.   Similarly, trended data reveals that all credit scores are not created equal. Here is an example of how trended data can differentiate two consumers with the same score. Different historical trends can show completely different trajectories between seemingly similar consumers.   While the traditional credit score is a reliable indication of a consumer’s creditworthiness, it does not offer the full picture. What insights are you missing out on? Go to Infographic Get Started Today

What if you had an opportunity to boost your credit score with a snap of your fingers? With the announcement of Experian BoostTM, this will soon be the new reality. As part of an increasingly customizable and instant consumer reality in the marketplace, Experian is innovating in the space of credit to allow consumers to contribute information to their credit profiles via access to their online bank accounts. For decades, Experian has been a leader in educating consumers on credit: what goes into a credit score, how to raise it and how to maintain it. Now, as part of our mission to be the consumer’s bureau, Experian is ushering in a new age of consumer empowerment with Boost. Through an already established and full-fledged suite of consumer products, Experian Boost is the next generation offering a free online platform that places the control in the consumers’ hands to influence their credit scores. The platform will feature a sign-in verification, during which consumers grant read-only permission for Experian Boost to connect to their online bank accounts to identify utility and telecommunications payments. After they verify their data and confirm that they want the account information added to their credit file, consumers will receive an instant updated FICO® Score. The history behind credit information spans several centuries from a group of London tailors swapping information on customers to keeping credit files on index cards being read out to subscribers over the telephone. Even with the evolution of the credit industry being very much in the digital age today, Experian Boost is a significant step forward for a credit bureau. This new capability educates the consumer on what types of payment behavior impacts their credit score while also empowering them to add information to change it. This is a big win-win for consumers and lenders alike. As Experian is taking the next big step as a traditional credit bureau, adding these data sources is a new and innovative way to help consumers gain access to the quality credit they deserve as well as promoting fair and responsible lending to the industry. Early analysis of Experian’s Boost impact on the U.S. consumer credit scores showed promising results. Here’s a snapshot of some of those findings: These statistics provide an encouraging vision into the future for all consumers, especially for those who have a limited credit history. The benefit to lenders in adding these new data points will be a more complete view on the consumer to make more informed lending decisions. Only positive payment histories will be collected through the platform and consumers can elect to remove the new data at any time. Experian Boost will be available to all credit active adults in early 2019, but consumers can visit www.experian.com/boost now to register for early access. By signing up for a free Experian membership, consumers will receive a free credit report immediately, and will be one of the first to experience the new platform. Experian Boost will apply to most leading consumer credit scores used by lenders. To learn more about the platform visit www.experian.com/boost.

The winter holiday festivities are underway, and when it comes to the local malls, the holiday spending spirit seems to have already been in place for weeks. The season for swiping (credit cards) has begun. Before many of them set out with holiday gift lists in tow, they may be setting their sights on new lines of credit – by adding to their artillery of plastic. With 477.6 million existing credit card accounts, what do these consumers look like? While we can all agree that the meaning behind winter holiday celebrations is not the act of spending and giving material gifts, the two have come to be synonymous. This year is anticipated to be no different. When asked to describe their anticipated spending for the holidays this year, a recent Mintel survey said 56% of respondents planned to spend the same amount as they did last year. Nearly a quarter of respondents (23%) said they planned to spend more than they did last year. The uptick in spending as the year rounds out is no news flash. It is engrained within the fiscal landscape of each year, arguably its own tradition. According to a recent Experian consumer survey, Americans plan to spend an average of almost $850 on holiday gifts this year. Given what we know of consumers – and ourselves – as increased spending is upon us, credit card openings and usage are also on the rise. In order to capitalize on fulfilling your consumers needs during this bustling time filled with shopping bags and loaded online carts, it’s important to know what consumers look for in a credit card. Want to attract those holiday shoppers? The key to getting your plastic in their wallet is rewards, rewards, rewards. 58% of consumers will select a credit card for its rewards – including cash back, gas rewards, and retail gift cards – according to recent Experian consumer survey research. Is your credit card program stacked with rewards-ready options? Now what? Go where your consumers are – and for many of them that means online. While traditional retailers are still preferred destinations for holiday shopping, online is increasingly becoming a preferred way of shopping. 90% of consumers plan to do holiday shopping online, according to a Mintel study. Online shopping trends and online credit card applications trends seem to go hand in hand, according to Mintel and Experian data. Whether your consumers are looking for deals, that adrenaline rush of waiting until the last minute, or a trip to just get away from it all, credit cards can help them get there. And while the hustle and bustle of the holidays are ramping up, following the holidays quickly comes the new year – another close to 12 months of consumer spending (not just the dollars spent during this festive season). Consumer behavior across the entire year can be the key to enhancing your marketing and account management strategies. By knowing how much your consumers spend on all the plastic in their wallets – think bank cards too – you can offer customized reward programs, create strategies to maximize wallet share and retain profitable customers. Learn more about the first commercially-available spend algorithm built from credit data and tap into your wallet share for each consumer. 1Mintel Comperemedia 2Experian consumer survey research

Traditional credit data has long been the end-all-be-all ruling the financial services space. Like the staple black suit or that little black dress in your closet, it’s been the quintessential go-to for decades. Sure, the financial industry has some seasonality, but traditional credit data has reigned supreme as the reliable pillar. It’s dependable. And for a long time, it’s all there was to the equation. But as with finance, fashion and all things – evolution has occurred. Specifically, how consumers are managing their money has evolved, which calls for deeper insights that are still defensible and disputable. Alternative credit data is the new black. It's increasingly integrated in credit talks for lenders across the country. Much like that LBD, it's become a lending staple – that closet (or portfolio) must-have – to leverage for better decisioning when determining creditworthiness. What is alternative data? In our data-driven industry, “alternative” data as a whole may best be summed up as FCRA-compliant credit data that isn't typically included in traditional credit reports. For traditional data, think loan and inquiry data on bankcards, auto, mortgage and personal loans; typically trades with a term of 12 months or greater. Some examples of alternative credit data include alternative financial services data, rental data, full-file public records and account aggregation. These insights can ultimately improve credit access and decisioning for millions of consumers who may otherwise be overlooked. Alternative or not, every bit of information counts FCRA-compliant, user permissioned data allows lenders to easily verify assets and income electronically, thereby giving lenders more confidence in their decision and allowing consumers to gain access to lower-cost financing. From a risk management perspective, alternative credit data can also help identify riskier consumers by identifying information like the number of payday loans acquired within a year or number of first-payment defaults. Alternative credit data can give supplemental insight into a consumer’s stability, ability and willingness to repay that is not available on a traditional credit report that can help lenders avoid risk or price accordingly. From closet finds that refresh your look to that LBD, alternative credit data gives lenders more transparency into their consumers, and gives consumers seeking credit a greater foundation to help their case for creditworthiness. It really is this season’s – and every season’s – must-have. Learn more

Consumer credit scores A recent survey* released by the Consumer Federation of America and VantageScore Solutions, LLC, shows that potential borrowers are more likely to have obtained their credit score than nonborrowers. 70% of those intending to take out a consumer or mortgage loan in the next year received their credit score in the past year, compared with 57% of those not planning to borrow. Consumers who obtained at least one credit score in the past year were more likely to say their knowledge of scores is good or excellent compared with those who haven’t (68% versus 45%). While progress is being made, there’s still a lot of room for improvement. By educating consumers, lenders can strengthen consumer relationships and reduce loss rates. It’s a win-win for consumers and financial institutions. Credit education for your customers>

As we enter the holiday season, headlines abound around the shifts and trends in retail. How are consumers shopping? What are they buying online versus in-store? How can retailers maintain share and thrive? To gain some fresh perspective on the retail space, we interviewed John Squire, CEO and co-founder of DynamicAction, a business featuring advanced analytics solutions designed specifically for eCommerce, store and omnichannel retail teams. Squire has had a tenured career in the retail and technology sectors serving in key executive roles for IBM Smarter Commerce and Coremetrics. He has spent the past decade guiding nearly every retail brand to a better understanding of their customers and utilization of their data to make profitable decisions.  Business headlines claim we are in the midst of a retail apocalypse. Is this statement a reality?  The reality is that retail is in a renaissance – a revolution driven by the most empowered, connected consumer in history, a burgeoning technology infrastructure and retail tech innovators who have disrupted the status quo. The most agile of retailers and brands are leaning forward to serve their customer with remarkable experiences in the store, online and anywhere the customer decides to interact with the brand. And for those retailers, the days ahead are filled with newfound opportunity. However, the retailers and brands who don’t have a strong core purpose beyond being filler between anchor stores may no longer have a place in this new world of retail. The strongest retailers and brands will tap into their wealth of customer data to better understand, and therefore better serve their customers, creating long-term relationships. They should only continue gain in strength as consumers concentrate more and more of their time (and wallets) with businesses that passionately focus on their unique needs and buying patterns. It seems like shoppers are increasingly turning online to make their purchases. Is this the case, and do we see seasonal spikes with this trend? The key for successful retailers is to understand that customers aren’t just searching, browsing, buying and returning online OR in-store. They are shopping online AND in-store … and even online while in-store. Shoppers simply do not see channels, and the sooner that retailers reorganize their mindset, their organizations and their data understanding around this reality, the more successful they will become. Shoppers are indeed moving online with increasing frequency and larger amounts of their overall spending. Connecting data across the enterprise, across their partners and across social channels is critical in enabling their retailing teams to make decisions on how best to simultaneously serve their customers and their company’s shareholders. If retailers have a store credit card to offer to consumers, how can they encourage use and get them to maximize spend? Are there particular strategies they should employ? As with any loyalty program or service item, consumers are looking for tools and offers they value. Therein lies the opportunity and the challenge. Value can come in many forms, depending on the individual. Does the credit card offer travel or retail points, or dollars that they can accumulate? Does the credit card save them time? Provide them with additional purchasing power? Reduce their friction of making large purchases? Increase the security of the initial purchase and long-time use of the product or service? The competition for just a consumer’s current and future wallet is being upended by retailing offers that are serving up entertainment, services, convenience and broader product selections. Understanding the high-value activities correlated to their VIP consumers generating the highest amount of profit for the business is the essential to building strategies for encouraging card use. Beyond online shopping, are there other retail trends you see emerging in the coming year? What excites you about the space? Online shopping is not a trend; it is retail’s greatest disruption of the last 100 years. Digitization of shopping in both the online and store setting is what thrills me. One to watch is Wal-mart. The company is taking a highly energized track to build a business of next-gen brands and using their supply chain acumen to battle Amazon, while simultaneously gaining huge amounts of market share from other less sophisticated and strong retailers. In addition, seeing how next-gen brands like Warby Parker, Everlane, Untuckit, Bonobos, Indochino and Rent the Runway are rapidly building out a store experience, albeit radically different than the stores of the past, is exciting to watch. Seeing the growth in Drone deliveries outside the US for retail and commercial applications is surely the next big jump for ‘Next Hour’ in-home delivery. Made-to-order with a very short lead-time is also a big trend to keep an eye on. However, what excites me most in the industry is the universal mind shift that is becoming undeniable in retail: that data understanding and action will be the very basis for customer centricity and companies’ growth. Retailers have had access to these data pools for ages, but the ability to sync the data sets across channels, make sense of the findings and take action at the speed the consumer expects is truly the next leap forward for great retailers. To learn more about the state of retail credit cards, access our latest report.

According to a recent Experian survey, 68% of vacationers spend more money than expected when traveling, often relying on credit cards to make up the difference. Millennials rank even higher when it comes to risky vacation spending. One-third report they have not been saving up in advance of vacation, 72% say they spend more than expected when traveling, and 50% plan to use their tax refund to pay for summer travel this year. Lenders can educate consumers about the impact of utilization on credit scores and reduce loss rates by offering According to a recent Experian survey, 68% of vacationers spend more money than expected when traveling, often relying on credit cards to make up the difference. Millennials rank even higher when it comes to risky vacation spending. One-third report they have not been saving up in advance of vacation, 72% say they spend more than expected when traveling, and 50% plan to use their tax refund to pay for summer travel this year. Lenders can educate consumers about the impact of utilization on credit scores and reduce loss rates by offering personalized credit-education services.personalized credit-education services. >> Infographic: Setting a budget for summer travel

According to a recent Experian analysis, bankcard balances increased 6% year over year to $629 billion in Q1 2015, while delinquencies remained low with 60–89 day-past-due delinquencies declining 8%.