Tag: credit unions

Many organizations remain committed to financial inclusion to create better outcomes for underrepresented consumers and small businesses by unlocking barriers to financial well-being and closing the wealth gap. Organizations like credit unions, Community Development Financial Institutions (CDFIs), and Minority Deposit Institutions (MDIs) live by these values. These lenders work hard to ensure these values are reflected in the products and services they offer and in how they attract and interact with customers. While funding from the federal government is being scaled back for many of these community-based financial institutions, Experian is scaling up! We're still here to support CDFIs, Credit Unions, and their members, along their financial inclusion journey. The cross-walk between DEIB and financial inclusion Although Diversity, Equity, Inclusion and Belonging (DEIB) and financial inclusion involve different strategies, there’s an undeniable connection that should ultimately be tied to a business’s overall goal and mission. The communities that are historically underrepresented and underpaid in the workforce – including Black Americans, Hispanic/Latinos, and rural white Americans – also tend to be marginalized by the established financial system. Financial institutions that work to address the inequities within their organizations and promote financial inclusion may find that these efforts complement each other. DEIB policies help promote and support individuals and groups regardless of their backgrounds or differences. While financial inclusion is less specific to a company or organization, instead it describes the strategic approach and efforts that allow people to affordably and readily access financial products, services, and systems. The impact of financial inclusion Lenders can promote financial inclusion in different ways. A bank can change the requirements or fees for one of its accounts to better align with the needs of people who are currently unbanked. Or it can offer a solution to help people who are credit invisible, or unscoreable by conventional credit scoring models, establish their credit files for the first time. Financial institutions also use non-traditional data scoring to lend to applicants that conventional scoring models can’t score. By incorporating alternative credit data[1] (also known as expanded FCRA-regulated data) into their marketing and underwriting, lenders can expand their lending universe without taking on additional risk. Financial inclusion efforts for all Experian is a champion of financial inclusion by supporting both financial institutions and consumers. Through our Inclusion Forward – Experian Empowering Opportunities™ initiative, we work directly with lenders to reach underserved communities and extend greater credit access to consumers. We also offer various tools to help consumers build and understand their credit, and to help financial institutions reach underrepresented communities. We provide individuals with everything from financial inclusion solutions to literacy education to insights about their own financial profile, along with ways to help underrepresented communities improve their financial wellness.* One way that we are doing this is through our consumer programs called Experian Go® and Experian Boost® –that are available for free through the Experian app. These first-of-their-kind programs work together to help consumers improve their credit profile. Experian Go helps individuals establish a credit file, while Experian Boost assists with adding tradelines to an existing credit file. For example, with Experian Boost, individuals can connect positive payments to utility, rent, streaming services, and other accounts to improve their credit scores. Membership with Experian helps consumers monitor their credit, manage their money, and find ways to save money, including shopping for insurance. In fact, consumers saved an average of $828 per year when they switched and saved through Experian Insurance Marketplace.[2] Working together to create financial empowerment There’s no magic solution to undoing the decades of policies and prejudices that have kept certain communities unable to fully access our financial and credit systems. But financial institutions like credit unions, CDFIs and MDIs take steps every day to drive financial inclusion and help underrepresented communities. These values are a part of their business DNA, and Experian is here to help keep their legacy alive. Whether you’ve established your strategy or need help with implementation, we can help you enhance your financial inclusion efforts. Learn more about our helpful solutions. Experian will point you in the right direction to business growth. Visit our website [1] Using Alternative Credit Data for Credit Underwriting. [2] Experian research. *Experian Boost: Results will vary. Not all payments are boost-eligible. Some users may not receive an improved score or approval odds. Not all lenders use Experian credit files, and not all lenders use scores impacted by Experian Boost. Learn more.

The automotive industry is constantly changing. Shifting consumer demands and preferences, as well as dynamic economic factors, make the need for data-driven insights more important than ever. As we head into the National Automobile Dealers Association (NADA) Show this week, we wanted to explore some of the trends in the used vehicle market in our Special Report: State of the Automotive Finance Market Report. Packed with valuable insights and the latest trends, we’ll take a deep dive into the multi-faceted used vehicle market and better understand how consumers are financing used vehicles. 9+ model years grow Although late-model vehicles tend to represent much of the used vehicle finance market, we were surprised by the gradual growth of 9+ model year (MY) vehicles. In 2019, 9+MY vehicles accounted for 26.6% of the used vehicle sales. Since then, we’ve seen year-over-year growth, culminating with 9+MY vehicles making up a little more than 30% of used vehicle sales in 2024. Perhaps more interesting though, is who is financing these vehicles. Five years ago, prime and super prime borrowers represented 42.5% of 9+MY vehicles, however, in 2024, those consumers accounted for nearly 54% of 9+MY originations. Among the more popular 9+MY segments, CUVs and SUVs comprised 36.9% of sales in 2024, up from 35.2% in 2023, while cars went from 44.3% to 42.9% year-over-year and pickup trucks decreased from 15.9% to 15.6%. 2024 highlights by used vehicle age group To get a better sense of the overall used market, the segments were broken down into three age groups—9+MY, 4-8MY, and current +3MY—and to no surprise, the finance attributes vary widely. While we’ve seen the return of new vehicle inventory drive used vehicle values lower, it could be a sign that consumers are continuing to seek out affordable options that fit their lifestyle. In fact, the average loan amount for a 9+MY vehicle was $19,376 in 2024, compared to $24,198 for a vehicle between 4-8 years old and $32,381 for +3MY vehicle. Plus, more than 55% of 9+MY vehicles have monthly payments under $400. That’s not an insignificant number for people shopping with the monthly payment in mind. In 2024, the average monthly payment for a used vehicle that falls under current+3MY was $608. Meanwhile, 4-8MY vehicles came in at an average monthly payment of $498, and 9+MY vehicles had a $431 monthly payment. Taking a deeper dive into average loan amounts based on specific vehicle types—as of 2024, current +3MY cars came in at $28,721, followed by CUVs/SUVs ($31,589) and pickup trucks ($40,618). As for 4-8MY vehicles, cars came in with a loan amount of $22,013, CUVs/SUVs were at $23,133, and pickup trucks at $31,114. Used 9+MY cars had a loan amount of $19,506, CUVs/SUVs came in at $17,350, and pickup trucks at $22,369. With interest rates remaining top of mind for most consumers as we’ve seen them increase in recent years, understanding the growth from 2019-2024 can give a holistic picture of how the market has shifted over time. For instance, the average interest rate for a used current+3MY vehicle was 8.0% in 2019 and grew to 10.2% in 2024, the average rate for a 4-8MY vehicle went from 10.3% to 12.9%, and the average rate for a 9+MY vehicle increased from 11.4% to 13.8% in the same time frame. Looking ahead to the used vehicle market It’s important for automotive professionals to understand and leverage the data of the used market as it can provide valuable insights into trending consumer behavior and pricing patterns. While we don’t exactly know where the market will stand in a few years—adapting strategies based on historical data and anticipating shifts can help professionals better prepare for both challenges and opportunities in the future. As used vehicles remain a staple piece of the automotive industry, making informed decisions and optimizing inventory management will ensure agility as the market continues to shift. For more information, visit us at the Experian booth (#627) during the NADA Show in New Orleans from January 23-26.

With the noticeable uptick in delinquencies, credit unions face more significant hurdles in effectively managing overdue accounts. In this challenging financial landscape, it’s imperative that you refine your account management processes to remain competitive, preserve the well-being of your members, assure operational efficiency, and increase profitability.  Implementing efficient collection approaches not only improves loss rates but also helps with member retention, which is the backbone of your success. Grab a cup of coffee and join our experts on August 22 @ 1:00 p.m. ET/ 10:00 a.m. PT, for an engaging conversation on credit union collection trends and successful account management strategies. Highlights include: Current landscape: Gain valuable insight and understanding into the current debt collection environment for credit unions. Navigating challenges: Discover effective tips and strategies to tackle obstacles in your business, improve loss rates, and enhance member retention. Real-time Q&A: Participate in a live Q&A session where our experts will address your questions. Watch on-demand

Over the past few years, we’ve seen in-market shoppers lean into the used vehicle space; however, with new vehicle inventory continuing to rebound, we’re starting to see a reversal of fortune. Data in the first quarter of 2024 shows how the resurgence of new vehicle inventory is reshaping the automotive landscape.

In today's fast-paced financial landscape, financial institutions must stay ahead of the curve when it comes to account opening and onboarding. Digital account opening, empowering a prospective client to securely and efficiently open a new account, is key to how banks, credit unions and other financial institutions grow their business and expand their portfolio. Regardless of the time, money and other resources a financial institution invests in marketing to the right target prospect and tailoring an attractive offer, it’s worthless if that prospective customer can’t complete the process due to a poor account opening experience. Unhappy customers vote with their feet. A recent Experian study found that of the more 2,000 consumers surveyed who’d opened a new account in the last six months, 37% took their business elsewhere due to a negative account opening experience.   The choice of a reliable partner can make all the difference to your account opening and onboarding experience. The right partner must provide your financial institution with access to the freshest credit data; advanced analytics, scores and models to empower you to say yes to the right customers that meet your lending criteria; and industry-leading decision engines that make the best decisions and enable you to provide a seamless customer experience.  Moreover, the right partner will also help you in maintaining high levels of security without compromising user experience, all while adhering to regulatory compliance.  Recently, Liminal, a leading advisory and market intelligence firm specializing in the digital identity, cybersecurity, and fintech markets, released its highly anticipated Link™ Index Report for Account Opening in Financial Services, which evaluates solution providers in the financial sector, in the areas of compliance and fraud prevention for account opening. The report recognized Experian as a market leader for compliance and fraud prevention capabilities and market execution. Experian’s identity verification and fraud prevention solutions, including CrossCore® and Precise ID®, received the highest score out of the 32 companies highlighted in the report. It found that Experian was recognized by 94% of buyers and 89% identified Experian as a market leader.   “We’re thrilled to be named the top market leader in compliance and fraud prevention capabilities and execution by Liminal’s Link Index Report,” said Kathleen Peters, Chief Innovation Officer for Experian’s Decision Analytics business in North America. “We’re continually innovating to deliver the most effective identity verification and fraud prevention solutions to our clients so they can grow their business, mitigate risk and provide a seamless customer experience.”  You can access the full report here. To learn more about Experian’s award-winning fraud solutions, visit our identity fraud hub.  Download Liminal Link Index Report

 With nearly seven billion credit card and personal loan acquisition mailers sent out last year, consumers are persistently targeted with pre-approved offers, making it critical for credit unions to deliver the right offer to the right person, at the right time. How WSECU is enhancing the lending experience As the second-largest credit union in the state of Washington, Washington State Employees Credit Union (WSECU) wanted to digitalize their credit decisioning and prequalification process through their new online banking platform, while also providing members with their individual, real-time credit score. WSECU implemented an instant credit decisioning solution delivered via Experian’s Decisioning as a ServiceSM environment, an integrated decisioning system that provides clients with access to data, attributes, scores and analytics to improve decisioning across the customer life cycle. Streamlined processes lead to upsurge in revenue growth   Within three months of leveraging Experian’s solution, WSECU saw more members beginning their lending journey through a digital channel than ever before, leading to a 25% increase in loan and credit applications. Additionally, member satisfaction increased with 90% of members finding the simplified process to be more efficient and requiring “low effort.” Read our case study for more insight on using our digital credit solutions to: Prequalify members in real-time at point of contact Match members to the right loan products Increase qualification, approval and take rates Lower operational and manual review costs Read case study

Experian’s State of the Automotive Finance Market Report: Q4 2022 found that the year-over-year (YOY) average new loan amount increased 4.04%, a smaller growth rate compared to 12.46% YOY in Q4 2021

To help the industry better understand the widespread growth, ahead of the show we compiled an Auto Finance Year-in-Review report to break down all things EV—from financing trends to vehicle segments and more.

More than seven million Americans who are unbanked cite high account fees, insufficient funds to meet minimum balances and a lack of needed products and services as the main reasons for not having a checking or savings account.1 Credit unions understand that being unbanked comes at a steep cost and have turned their focus to developing products and strategies that prioritize financial inclusion — a movement to combat inequities in banking and better serve the financial needs of marginalized communities. In 2022, the House passed Expanding Financial Access for Underserved Communities Act to allow federal credit unions to add underserved areas to their fields of membership as a means of improving financial inclusion. “We believe diversity, inclusion, equity, belonging and accessibility has to be weaved into the strategic fabric of an organization [and its] culture," says Max Villaronga, President and Chief Executive Officer of Raiz Federal Credit Union. “When we don't participate in [diversity, equity and inclusion], we are complicit in essentially keeping people out of the banking system." For credit unions, driving financial inclusion starts with setting a vision that will leave a lasting legacy that includes fostering financial empowerment, closing the credit gap and building generational wealth among the communities they serve. Here's a roadmap for getting started. Best practices for engagement Establishing a set of best practices is the essential starting point for improving financial inclusion. The process begins with the mission statement and extends to all aspects of operations from hiring procedures to sponsorships and donations. Villaronga advocates three strategies for engagement: Engage the leadership team Conversations about financial inclusion need to start at the top. The C-suite must be willing to be honest about the barriers and willing to adopt changes that will make credit unions more inclusive. “[T]hese systemic barriers will exist until somebody deliberately moves them out of the way," Villaronga says. “The people who are feeling those barriers are not in the position to do the moving it's up to [CEOs and CFOs] to decide to do something to make a difference." Making a difference starts with choosing a leadership team that reflects the demographics of local communities. Case in point: At Raiz Federal Credit Union in El Paso, Texas, senior management and the board have LGBTQIA+ representation and include members from diverse racial and ethnic identities. The board of directors has also prioritized creating a pipeline that will attract more diverse talent to the board. “Many of [our board members] come from underserved backgrounds in our border community," Villaronga says. “This is a very personal journey for them because they can see themselves in the lives of the people we're serving." Build trust in underserved communities According to an FDIC Survey, “unbanked" U.S. households listed a lack of trust in financial institutions as a top reason for not having a bank account. And lack of access to a checking or savings account is most prominent among racial and ethnic minorities and low-income communities.2 Actions speak louder than words, according to Villaronga. Raiz Federal Credit Union uses diverse images in its advertising and provides information in both English and Spanish. The credit union was also awarded the Juntos Avanzamos (Together We Advance) designation from Inclusiv for its commitment to serving and empowering Hispanic communities by providing safe, affordable and relevant financial services. Villaronga believes that a designation like Juntos Avanzamos sends the message to the community that the credit union is committed to improving general financial literacy and pre-loan education, as well as reducing higher charge-offs and other barriers to accessing financial services that exist in lending and serving underserved communities. Dispel financial inclusion myths Among traditional financial institutions, myths about financial inclusion are widespread and include falsehoods that pricing products for marginalized communities are too challenging, reaching out is not profitable, and providing financial products to underserved markets is too risky. “Credit unions were really built to extend credit [and] were also originally established to serve consumers that were being ignored by the existing systems that were in place but those consumers are still being ignored today," Villaronga says. “Are those communities too risky to serve? Some companies are serving them [and] they would not be doing so if it was not profitable." Raiz Federal Credit Union offers several affordable loan products — from credit builder loans to citizenship loans and payday lender payoff loans along with credit cards — that allow members to build their credit scores and establish positive credit histories. Rather than pricing loans based on what the competition is charging, Villaronga calculates the fixed and variable costs, failure fraction and target return on assets to get a floor pricing per unit. The approach, he adds, allowed Raiz Federal Credit Union to report earnings of over 150 basis points in 2021 while maintaining a 12 percent capital ratio, proving that financial inclusion is good for the bottom line. “THE IDEA THAT YOU CANNOT [ACHIEVE FINANCIAL INCLUSION] IN A WAY THAT'S SAFE AND SOUND AND SATISFIES THE [NATIONAL CREDIT UNION ADMINISTRATION] IS TRULY A MYTH." - Max Villaronga, President and CEO, Raiz Federal Credit Union Partner for Success For credit unions, an important part of achieving financial inclusion goals is identifying partners that can help. Raiz Federal Credit Union set a goal to increase automated lending from 20 percent to 60 percent, but using a traditional loan origination program was insufficient to hit that target. A partnership with Experian allowed the credit union to access tools that allowed it to better identify non-traditional risks and opportunities, as well as develop more robust lending and optimized decision strategies. Experian launched Inclusion ForwardTM, an initiative to help boost financial inclusion and close the wealth gap, and support financial institutions by enhancing their inclusion approach by leveraging FCRA-regulated data sources (otherwise known as alternative data).3 In addition to providing a deeper view of unbanked and underbanked consumers and reducing friction and speed of decisioning through increased automation, Experian Lift PremiumTM uses income and employer data, social security and financial management insights — transaction behaviors that were historically credit invisible or unscorable — to help credit unions meet the needs of underserved markets and increase opportunities for inclusion. “This automation also allows us to reduce our fixed cost per unit — [and] it's a really big deal because this is not by little, but a lot," Villaronga says. “This lower cost to produce [a loan] allows us to improve our interest rates to underserved members, further creating an appealing value proposition that's in line with our financial inclusion strategy." Access our case study to learn more about how Experian can help grow your business with a frictionless digital prequalification experience. Access now 1Federal Reserve Bank of Cleveland (May 2022). Unbanked in America: A Review of Literature 2 Federal Deposit Insurance Corporation (December 2021). American Banks: Household use of Banking and Financial Services 3When we refer to “Alternative Credit Data," this refers to the use of alternative data and its appropriate use in consumer credit lending decisions, as regulated by the Fair Credit Reporting Act. Hence, the term “Expanded FCRA Data" may also apply in this instance and both can be used interchangeably

For credit unions, having the right income and employment verification tools in place helps to create an application process that is easy and low friction for both new and existing members. Digital first is member first The digital evolution created an expectation for online experiences that are simple, fast, and convenient. Attracting and building trusted, loyal relationships and paving the way for new revenue-generating opportunities now hinges on a lender's ability to provide experiences that meet those expectations. At the same time, market volatility and economic uncertainty are driving catalysts behind the need for credit unions to gain a more holistic view of a member’s financial stability. To gain a competitive advantage in today’s lending environment, credit unions need income and employment verification solutions that balance two often polarizing business drivers: member experience and risk management. While verified income and employment data is key to understanding stability, it’s equally important to streamline the verification process and make it as frictionless as possible for borrowers. With these things in mind, here are three considerations to help credit unions ensure their income and employment verification process creates a favorable member experience. The more payroll records, the better Eliminate friction for members by tapping into a network of millions of unique employer payroll records. Gaining instant access into a database of this scale helps enable decisions in real-time, eliminates the cost and complexity of many existing verification processes, and allows members to skip cumbersome steps like producing paystubs. Create a process with high configuration and flexibility Verification is not a one-size-fits-all process. In some cases, it might be advantageous to tailor a verification process. Make sure your program is flexible, scalable and highly configurable to meet your evolving business needs. It should also have seamless integration options to plug and play into your current operations with ease. The details are in the data When it comes to income and employment verification, make sure that you are leveraging the most comprehensive source of consumer information. It’s important that your program is powered by quality data from a wealth of datasets that extend beyond traditional commercial businesses to ensure you are getting the most comprehensive view. Additionally, look to leverage a network of exclusive employer payroll records. With both assets, make sure you understand how frequently the data is refreshed to be certain your decisioning process is using the freshest and highest-quality data possible. Implementing the right solution By including a real-time income and employment verification solution in your credit union’s application process, you can improve the member experience, minimize cost and risk, and make better and faster decisions. To learn more about Experian’s income and employment verification solutions, or for a complimentary demo, feel free to contact an expert today. Learn more Contact us

For credit unions of all sizes, choosing a strategic partner with the right tools, capabilities, and industry expertise to support growth while minimizing expenses is a decision critical to the bottom line. This is especially important, since the goal of achieving sustainable growth has continued to be a trending topic for credit unions since the start of the pandemic. According to this CU Times analysis of NCUA data, the fourth quarter of 2020 showed that high overhead per assets was the main factor holding down net income, and credit unions with less than $1 billion in assets fared the worst. These high overhead costs kept margins low and served to be a key contributing factor in gauging a credit union’s profitability. Overcoming this problem lies not only in improving operational efficiency, but in seeking out partners that can provide innovative insight and “right-sized,” scalable solutions to help credit unions effectively grow at a strategic pace. The less money a credit union spends earning each dollar, the more operationally efficient and resource-savvy it becomes—which in turn generates more value for both the credit union and its members. So how can a credit union successfully assess a potential partner’s ability to help them achieve goals for sustainable growth? Asking three key questions can reveal a potential partner’s operational prowess and their ability to understand and offer the right solutions tailored for an individual credit union’s need. Minimize Overhead with a Partner Who Can Help Accelerate and Support Sustainable Growth: Evaluation Questions to Ask 1. Does my potential partner offer solutions to ease the strain on staff, or help automate time-consuming, repetitive tasks and processes? Automation is not only for large credit unions. Employees at credit unions with $4 billion and less in assets often wear many hats and manage the full spectrum of credit activities, leaving leaders to ponder how much time staff is spending on rote, manual tasks throughout the end-to-end member lifecycle. As a result, credit unions are turning to automated decisioning to streamline repetitive tasks and meet increasing member expectations, while also reducing risk. To drive sustainable growth, credit unions will want to look at current processes as a means of measuring efficiency. Can existing programs handle growth to scale in all areas of the business? How can digital lending automation be increased and free up more time for staff to focus attention where it is needed most, such as high-value engagements with members and delivering a personalized member experience? Can self-service tools save your credit union valuable time and increase employee satisfaction? 2. Does my potential partner have access to the right data, advanced analytics and technology to help optimize credit decisioning? As credit unions consider different ways to minimize overhead and accelerate growth, the last few years have shown that automation, coupled with advanced analytics and technology, has taken on a second wave of focus and intense interest. A significant opportunity pertaining to automation is supporting decisioning throughout the member lifecycle, again, eliminating the need for manual processes that cannibalize time and resources. For example, access to advanced analytics and data at the onset of account acquisition can quickly inform a lender as to whether a new account should be approved or declined. Furthermore, it also presents an opportunity to lend deeper. Credit unions can leverage expanded datasets to perform an analysis on rejected applicants and make more predictive decisions – leading to incremental loans. Additionally, lenders have identified other areas where automated decisioning could speed up processes that once required manual evaluation – from account and portfolio management, to marketing and prescreening efforts, to managing early and late-stage delinquent accounts. By leveraging a partner who can support optimizing credit decisioning with the freshest data and analytics, credit unions can routinely and consistently be sure they’re making the right offers and decisions to the right customer at the right time. 3. Does my potential partner offer digital-first strategies and solutions that help reduce friction and improve the member experience? More and more members are interacting and engaging with their credit unions via digital channels. To meet their demands, credit unions – who have historically prioritized other initiatives over digital transformation– are quickly pivoting and rethinking their digital strategy to offer best-in-class digital banking and borrowing experiences, while also reducing friction. Part of this strategy includes smart, easy and well-designed applications that support sustainable growth simply by streamlining offers and reducing abandonment. When considering a potential partner, take into consideration their ability to assist with digital-first solutions, including: Real-time income and employment verification, and fraud tools to quickly and accurately confirm important factors, including the legitimacy of members, and streamline the borrowing process with minimal friction. Instant prescreen, self-service prequalification and instant credit to offer fast, easy, and convenient real-time credit decisions for members. Additionally, improving lending economics with a digital-first pre-qualification tool can not only better serve members, but also drive more apps and grow loans. Artificial intelligence, machine learning and other innovative technologies to enhance underwriting and decrease both hard inquiries on applications and the need for extensive underwriter review. Prequalification tools powered by innovative technology solutions can lead to efficient use of underwriter resources and act as a filter in front of the LOS to remove unqualified applications from hard inquiries. Technology that integrates with multiple lending and core systems and delivers solutions that integrate with multiple systems and channels. For example, to help improve conversion, the borrower experience can be offered a simple application that is designed to “get to offer” as fast as possible. This helps reduce abandonment. The process can be further streamlined by integrating data sources for ID verification, auto fill assistance and adding integrations with existing lending and core systems. To learn more about Experian and how our solutions can support and grow your credit union, contact us now. Contact Us

In today’s digital-first environment, fraud threats are growing in sophistication and scope. It’s critical for credit unions to not only understand the specific threats presented by life online, but to also be prepared with a solid fraud detection and prevention plan. Below, we’ve outlined a few fraud trends that credit unions should be aware of and prepared to address. 2021 Trends to Watch: Digitization and the Movement to Life Online Trend #1: Digital Acceleration As we look ahead to the rest of 2021 and beyond, we expect to see adoption of digital strategies nearing the top of credit unions’ list of priorities. Members’ expectations for their digital experience have permanently shifted, and many credit unions now have members using online channels who traditionally wouldn’t have. This has led to a change in the types of fraud we see as online activities increased in volume. Trend #2: First-Party Fraud is On the Rise First party fraud is on the rise – 43% of financial executives say that mule activity is up 10% or more compared to attack rates prior to the pandemic, according to Trace Fooshee, Senior Analyst for Aite Group, and we expect to see this number grow. The ability for credit unions to identify and segregate the “good guys” from “bad guys” is getting more difficult to discern and this detail is more important than ever as credit unions work to create frictionless digital experiences by using digital tools and strategies. Trend #3: Continual Uptick in Synthetic Identity Fraud We expect synthetic identity fraud (SID) to continue to rise in 2021 as cybercriminals become more sophisticated in the digital space and as members continue with their new digital habits. Additionally, fraudsters can use SIDs to bring significant damage and loss to credit unions through fraudulent checks, debit cards, person-to-person and automated clearing house (ACH) transactions. More and more, fraudsters are seen opening accounts and remaining very patient – using an account to build and nurture a trusted relationship with the credit union and then remain dormant for two years before ensuing in any sort of abuse. Once the fraudster feels confident that they can bypass authentication processes or avoid a new product vetting, oftentimes, they will take that opportunity to get easy access to all solutions credit unions have available and will abuse them all at once. There are no signs of fraud slowing, so credit unions will need to stay vigilant in their fraud protection and prevention plans. We’ve outlined a few tips for credit unions to help protect member data while reducing risk. The Fight Against Fraud: Four Key Tips Tip #1: Manage Each Fraud Type Appropriately Preventing and detecting fraud requires a multi-level solution. This can involve new methods for authenticating current and prospective members, as well as incorporating synthetic identity services and identity proofing throughout the member lifecycle. For example, credit unions should consider taking extra verification steps during the account opening process as a preventative measure to minimize SID infiltration and associated fraud losses. As credit unions continue down the path of digitization, it’s also important to add in digital signals and behavior-based verification, such as information about the device a consumer is logging in from to heighten defenses against bad actors. Tip #2: Be Resourceful In the wake of the COVID-19 pandemic, many have asked, “How should credit unions approach fraud prevention tactics when in-person contact is limited or unavailable?” In some cases, you might need to be willing to say no to requests or get creative and find other options. Sometimes, it takes leveraging current resources and using what’s readily available to allow for a binary decision tree. For example, if you’re suspicious of a dormant account that you think could be synthetic, call them, and ask yourself these questions: Did they answer? Was the phone still active? Send the account holder an email – did you get a reply? Is this a new member? Is this a new channel for the member? Could they have logged on to do this instead of calling the call center? Tip #3: Empower Members Through Education Members like to know that their credit unions are taking the necessary steps and applying the right measures to keep their data secure. While members might not want every detail, they do want to know that the security measures are there. Require the use of strong passwords, step-up authentication, and empower members with alerts, notifications, and card controls. Additionally, protect members by providing resources like trainings, webinars, and best practices articles, where they can learn about current cyber trends and how to protect their data. Tip #4: Trust Data Many credit unions rely on an employee’s decision to decide when to take action and what action to take. The challenge with this approach comes when the credit union needs to reduce friction for members or tighten controls to prevent fraud, because it’s extremely hard to know exactly what drove prior actions. A better alternative is to rely on scores and specific data. Tweaks to the scores or data points that drive actions allow credit unions to achieve the desired member experience and risk tolerance – just be sure to leverage internal experts help figure out those policies. By determining what conditions drive actions before the actions are taken (instead of doing it one case at a time) the decisions remain transparent and actionable. Looking for more insights around how to best position your credit union to mitigate and prevent fraud? Watch our webinar featuring experts from around the industry and key credit unions in this Fraud Insight Form hosted by CUES. Watch now Contact us

The CU Times recently reported on a nationwide synthetic identity fraud ring impacting several major credit unions and banks. Investigators for the Federal and New York governments charged 13 people and three businesses in connection to the nationwide scheme. The members of the crime ring were able to fraudulently obtain more than $1 million in loans and credit cards from 10 credit unions and nine banks. Synthetic Identity Fraud Can’t Be Ignored Fraud was on an upward trend before the pandemic and does not show signs of slowing. Opportunistic criminals have taken advantage of the shift to digital interactions, loosening of some controls in online transactions, and the desire of financial institutions to maintain their portfolios – seeking new ways to perpetrate fraud. At the onset of the COVID-19 pandemic, many financial institutions shifted their attention from existing plans for the year. In some cases they deprioritized plans to review and revise their fraud prevention strategy. Over the last several months, the focus swung to moving processes online, maintaining portfolios, easing customer friction, and dealing with IT resource constraints. While these shifts made sense due to rapidly changing conditions, they may have created a more enticing environment for fraudsters. This recent synthetic identity fraud ring was in place long before COVID-19. That said, it still highlights the need to have a prevention and detection plan in place. Financial institutions want to maintain their portfolios and their customer or member experience. However, they can’t afford to table fraud plans in the meantime. “72% of FI executives surveyed believe synthetic identity fraud to be more challenging than identity theft. This is due to the fact that it is harder to detect—either crime rings nurture accounts for months or years before busting out with six-figure losses, or they are misconstrued as credit losses, and valuable agent time is spent trying to collect from someone who doesn’t exist,” says Julie Conroy, Research Director at Aite Group. Prevention and Detection Putting the fraud strategy discussion on hold—even in the short term—could open up a financial institution to potential risk at time when cost control and portfolio maintenance are watch words. Canny fraudsters are on the lookout for financial institutions with fewer protections. Waiting to implement or update a fraud strategy could open a business up to increased fraud losses. Now is the time to review your synthetic identity fraud prevention and detection strategies, and Experian can help. Our innovative new tool in the fight against synthetic identity fraud helps financial institutions stop fraudsters at the door. Learn more  

Time – it’s the only resource we can’t get more of, which is why we tend to obsess over saving it. Despite this obsession, it can be hard for us to identify time-wasting activities. From morning habits to credit decisioning, processes and routines that seem, well, routine, can get in the way of maximizing how we use our time. Identifying the Problem Every morning, I used to turn on my coffee maker, walk to the bathroom to take my multivitamin, then walk back into the kitchen to finish making my coffee. This required maybe twenty steps to the bathroom and twenty steps back, and while this isn’t a huge amount of time—half a minute at best—it’s not insignificant, especially in the morning when time feels particularly precious. One day, I realized I could eliminate the waste by moving my multivitamin to the cabinet above my coffeemaker. What if we could all make minor changes to enhance our efficiency both at home and at work? Imagine how much time we could save by cutting out unnecessary steps. And how saving that time could help drive significant revenue increases. Time Equals Money When businesses waste time with unnecessary steps, that’s money from their bottom line, and out of the pockets of people who are connected to them. Over the last several years, a new time saver has emerged – Application Programming Interface (API). APIs allow application programs to communicate with other operating systems or control programs through a series of server requests or API calls, enabling seamless interaction, data sharing and decisioning. Experian’s partners utilize our ever-growing suite of APIs to quickly access better data, making existing processes more effective and routines more efficient. In the past, banks and other partners had to send files back and forth to Experian when they needed decisioning on a customer’s credit-worthiness prior to approving a new loan or extending a credit limit increase. Now, partners can have their origination system call an Experian API and send their data through that. Our system processes it and sends it back in milliseconds, giving the lenders real-time decisioning rather than shuttling information back and forth unnecessarily. Instead of effectively walking away from one process (assisting the customer/making coffee) to start another (retrieving credit info/walking down the hall to take the multivitamin), our partners are able to link these processes up and save time, allowing them to capitalize on the presence and interest of their customer. The Proof When Washington State Employees Credit Union, the second-largest credit union in the state, realized they needed to make a change to keep pace with increasing competition, they turned to Experian. With our solution, the credit union is now able to provide its members with instant credit decisioning through their online banking platform. This real-time decisioning at the point of member-initiated contact increased the credit union’s loan and credit applications by 25%. Additionally, member satisfaction increased, with 90% of members finding the simplified prequalification process to be more efficient. By accessing Experian’s decisioning services through your existing connection, lenders can to save time and match consumers with the products that match their credit profile before they apply – increasing approval rates once the application is submitted. Best of all, the entire process with the consumers is completed within seconds. Find out how Experian’s solutions can help you improve your existing processes and cut out unnecessary steps. Get started

As credit unions look to grow their loan portfolios and acquire new members, improving the member experience is critical to the process and remains a primary focus. In order to compete in the lending universe, financial tools that empower and enable a positive experience are critical to meeting these requirements. That being said, an Experian study reveals that 90% of executives agree that embracing a digital transformation is critical to providing excellent experiences. In this connected, data-driven world, digital transformations are opening the door for better and greater opportunities. With data and analytics, credit unions will be able to gain data-driven insights, to identify key channels of member engagement, create complete member views and further maximize growth and lending strategies. Data-driven organizations that can anticipate their members’ needs and preferences will be able to deepen relationships and maintain relevance – gaining an edge in a highly-competitive environment. The digital revolution is happening now – and it’s time for future-focused credit unions to adapt to changing expectations. However, according to an Experian report, 39% of organizations lack the customer insight and data required to provide these member experiences. That’s where Experian comes in. Join Mike Thibodeaux, Experian’s Senior Director, Fraud and Identity Sales Engineers, for a breakout session at CUNA Lending 2019 on Monday, Nov. 4 at 1:45 p.m. or 3:15 p.m. He will take a closer look at best practices and digital tools that credit unions can use to maximize credit union membership growth, while managing and mitigating fraud. The discussion will revolve around multiple topics, critical to the member experience conversation, including: Increasing profitable loan growth Lending deeper to the underserved Levering digital services and tools for your credit union Minimizing fraud activity (specifically synthetic identity fraud) and credit losses Enhancing and maintaining positive member experiences Experian is excited to once again take part in the 2019 CUNA Lending Council Conference, an event that brings together the credit union movement’s best and brightest in lending. If you’re attending, make sure to engage and connect with our thought leaders at our booth and learn how we’re dedicated to helping credit unions of all sizes advance their decisioning and services. Our team is committed to being a trusted partner – providing solutions that enable you to further grow, protect and serve within your field of membership. Learn More