Tag: Experian

As we kick off the holiday shopping season, let’s look at the increasingly popular smart voice/artificial intelligent assistant. Here are some insights from a recent Experian survey on how consumers are using one such device: 9% use their Amazon Echo in the kitchen and 33.5% in the living room. Echo users are overwhelmingly satisfied with Alexa’s voice recognition interface — with 39% planning to use it more frequently. Top tasks asked of Alexa are set a timer, play a song, read the news, set an alarm, check the time and tell a joke.  Devices that use voice and messaging can significantly increase the accessibilities and usability of applications for consumers. Do you have the right strategy in place to support these new technologies? >>View inforgraphic

It’s that time of year — for turkey. During Thanksgiving 2015, 736 million pounds of turkey were consumed in the United States. Hungry for more turkey data? The average weight of turkeys purchased for Thanksgiving is 16 pounds.  An estimated 46 million turkeys were eaten on Thanksgiving, 22 million on Christmas and 19 million on Easter last year. More than 212 million turkeys were consumed in the United States in 2015. From all of us at Experian, we wish you a very happy Thanksgiving! Courtesy of the National Turkey Federation  

The best way to increase email open rates? Include a subscriber’s name in the subject line. A recent Experian study found that in addition to higher open rates, personalized subject lines have a27% higher unique click rate, an 11% higher click-to-open rate and more than double the transaction rates of other promotional mailings from the same brands.  Other proven personalization tactics include: Customizing subject lines based on browsing behavior Dynamically populating product choices based on the past purchases of the subscriber Triggering emails based on Instagram or Pinterest selections, connecting social media choices to email opportunities In addition to personalization, companies should coordinate social media programs with email and mobile campaigns in order to optimize engagement across all channels. >> Consumer credit trends

Lenders are looking for ways to accurately score more consumers and grow their applicant pool without increasing risk. And it looks like more and more are turning to the VantageScore® credit score to help achieve their goals. So, who’s using the VantageScore® credit score? 9 of the top 10 financial institutions. 18 of the top 25 credit card issuers. 21 of the top 25 credit unions. VantageScore leverages the collective experience of the industry’s leading experts on credit data, modeling and analytics to provide a more consistent and highly predictive credit score. >>Want to know more?  

Call if you need to, but protect yourself from TCPA exposure first. Follow these steps when creating your dialing strategy: Obtain customer consent Determine if the number is attached to a landline or a wireless device Verify ownership Scrub your database   Calling cell numbers can be a risky business, so be sure to set the proper workflow in motion to remain compliant. >>Learn more

Businesses believe that 23% of their customer or prospect data is inaccurate. Since 84% of companies have a loyalty or customer engagement program in place, poor data is a costly issue.  The unfortunate reality is that 74% of companies have encountered problems with these programs — and 12% of revenue is believed to be wasted as a result. Is your loyalty program suffering from poor data? There is a cure. Think of data quality as preventative medicine for a costly and entirely avoidable illness. >>Learn more  

Millennials are coming of age and experiencing big life moments — college graduation, their first job, getting married and moving out. But what about buying ahome? Here are some things we know: Millennials are 75 million strong 75% say homeownership is a long-term goal Millennials are now the largest living generation. Are you equipped with the right strategies and tools to serve their lending needs? >>Webinar: Are Millenials Mortgage-Ready?

As we approach the one-year anniversary of the EMV liability shift, we have seen an increase in e-commerce fraud — to the tune of 15% higher than last year. Additional insights from Experian’s biannual analysis on e-commerce fraud include: 44% of e-commerce billing fraud came from Florida, California and New York* 52% of e-commerce shipping fraud came from Florida, New York and California* Miami, Fla., is the most dangerous city in the United States for e-commerce merchants* As fraudsters continue to perpetrate card-not-present fraud, ensure you are prepared. You’ll be thankful if fraudsters come calling. >> E-commerce Attack Rates

Leasing continued its strong growth as the share of new vehicles leased jumped from 26.9% in Q2 2015 to a record high of 31.4% in Q2 2016.  As vehicle prices continue to rise, used vehicle loans also set new records. The average used vehicle loan reached an all-time high of $19,101 in Q2 2016, up from $18,671 in Q2 2015. Used vehicle loans accounted for 55.6% of all vehicle loans in Q2 2016. Want to capitalize on this growth? Analytics can help you target borrowers who are creditworthy and in the market for an auto loan or lease. >>Video: Auto Acquisition Strategies

Historically, the introduction of EMV chip technology has resulted in a significant drop in card-present fraud, but a spike in card-not-present (CNP) fraud. CNP fraud accounts for 60% to 70% of all card fraud in many countries and is increasing. Merchants and card issuers in the United States likely will see a rise in CNP fraud as EMV migration occurs — although it may be more gradual as issuers and merchants upgrade to chip-based cards. As fraud continues to evolve, so too should your fraud-prevention strategies. Make a commitment to stay abreast of the latest fraud trends and implement sophisticated, cross-channel fraud-prevention strategies. >>Protecting Growth Ambitions Against Rising Fraud Threats

This summer, the Consumer Financial Protection Bureau (CFPB) took a significant step toward reforming the regulatory framework for the debt collection industry. The focus is fueled in part by the large number of consumer complaints the CFPB receives about the debt collection market — roughly 35% of total complaints. Here are highlights from the recent CFPB proposal: Data quality: Collectors would be required to substantiate claims that a consumer owes a debt in order to begin collection Communication frequency: Collectors would be limited to six emails, phone calls or mailings per week, including unanswered calls and voice mails Waiting period: Reporting a person’s debt would be prohibited unless the collector has communicated directly with the consumer first  The CFPB said its proposal will affect only third-party debt collectors; however, it may consider a separate set of proposals for first-party collectors. >> Insights into CFPB's latest debt collection proposal  

Did you know that identities can shift (for better or worse) in just 30 days? To succeed in today’s multichannel, mobile environment, businesses must have a broader, more dynamic identity management strategy that includes: Identity proofing: Point-in-time verification (e.g., account opening) Authentication: Ongoing verification (e.g., account login) Identity management: Continual monitoring throughout the Customer Life Cycle Minimize your identity fraud risk, increase customer engagement and provide a satisfying customer experience by shifting to a strategy focused on identity relationship management. >>The three pillars of identity relationship management  

Consumer card balance transfer activity is estimated to be $35 billion to $40 billion a year. How do lenders identify these consumers before they make transfers? By using trended data.  While extremely valuable, trended data is very complex and difficult to work with. For example, with 24 months of history on five fields, a single account includes 120 data points. That’s 720 data points for a consumer with six accounts on file and 72 million for a file with 100,000 consumers — not to mention the other data fields in the file. Trended data allows lenders to effectively predict where a consumer is going based on where they’ve been. And that can make all the difference when it comes to smart lending decisions. >>What is trended data?

Experian’s annual global fraud report reveals trends that can help organizations mitigate fraud and improve the customer experience: Apply the right-sized fraud solutions to reduce unnecessary customer disruption Ensure you have a universal consumer view Select fraud solutions that are future-proof As fraudsters evolve, losses are climbing and the status quo is no longer effective. Organizations should be as forward-looking in fighting fraud as they are in business operations and marketing. >> Global Business Trends: Protecting Growth Ambitions Against Rising Fraud Threats

According to a national survey by Experian, college students may be receiving their degrees, but their financial management knowledge still needs some schooling. The survey reveals some troubling data about recent graduates: Average student loan debt is $22,813 31% have maxed out a credit card 39% have accepted credit card terms and conditions without reading them Learning to manage debt and finances properly is key to young adults’ future financial success. Since students aren’t receiving credit and debt management education in college, they need to educate themselves proactively. Credit education resources are available on Experian's Website. >> Experian College Graduate Survey Report