Tag: mortgage

Where in the U.S. would you guess first-time homebuyers are having the most success securing a mortgage? The answer may surprise you. While over one-third of first-time homebuyers reside in our most populous states, California, Texas, Florida, and New York, research from Experian Mortgage reveals they are having greater success securing a mortgage in more affordable locations, such as Minnesota, Iowa, and Indiana. Understanding who is buying properties around the nation and what drives their decision provides insight into where they are buying and why. This knowledge paves the way for mortgage lenders to create more targeted and effective marketing strategies to gain trust and win loyal borrowers. As discussed in a recent blog post on generational behaviors, Generation Z (Gen Z) and Generation Y (Gen Y) account for a sizeable majority of first-time homebuyers and nearly half of repeat buyers. Mortgage lenders who understand what motivates these young buyers and meet them where they are will be better positioned to win. Why understanding buyer traits and their motivations matters Nearly 70% of all renters are in their early 40s or younger. With rents up more than 30% since before the COVID-19 pandemic, many Americans yearn for the stability that homeownership brings to their financial well-being. Younger buyers are increasingly focusing on their overall financial health. Experian's survey of more than 2,000 millennial and Gen Z consumers across the United States revealed: ‘Better understanding personal finance’ is a goal for most consumers within both groups. Nearly 70% are actively searching for a trusted source for personal finance information. Over 30% of first-time homebuyers have a household income under $90,000 annually. They want to make decisions that align with their financial goals and position themselves well for the future, which is likely why we are seeing a higher concentration of first-time homebuyers converting in lower cost of living areas, such as the mid-west. Even for a mortgage lender outside of the geographically preferred states, those who understand their areas with minute specificity and know where opportunity and affordability meet will be best positioned for these buyers. Why strategically positioned lenders will win the day Affordability remains the operative word. The housing supply shortage heavily impacts affordability.  A lack of new housing construction and limited existing home sale inventory contributed largely to the limited for sale stock. Lower interest rates can influence the affordability outlook, but rising inflation and the Federal Reserve not yet moving to lower rates has resulted in mortgage interest rates creeping upward this year.1 Additionally, overall economic indicators influence the housing market. While the Federal Reserve does not directly dictate mortgage interest rates, mortgage rates are influenced by the actions they take. Federal Reserve Chairman Jerome Powell’s recent remarks that the Fed will not likely lower rates until much later in the year due to inflation signals mortgage rates are unlikely to decrease soon.2 Mortgage lenders who dive into buyer behaviors, geographical nuances, and truly service these potential buyers will benefit. By employing market and buyer savvy strategies that resonate, you can drive both short and longer-term business growth. For more information about the lending possibilities for first-time homebuyers, read our latest white paper and visit us online. Download white paper Learn more 1 “Mortgage Rates Move Toward Seven Percent as Markets Digest Incoming Data,” freddiemac.com 2 “Federal Reserve Issues FOMC Statement,” March 20, 2024, federalreserve.gov

Click here to watch our recent webinar on first-time homebuyers. The younger generations comprise nearly 70% of first-time homebuyers, according to recent Experian Mortgage research. Understanding the generational traits of first-time homebuyers, particularly motivated younger generations, is critical to building highly targeted marketing strategies. Gen Z and Gen Y are essential in the first-time homebuyer market and represent close to 40% of repeat buyers, indicating they consider homeownership important beyond just their first purchase. Generation Y borrowers lead the pack Generation Y borrowers see homeownership as part of the American Dream but have waited longer than previous generations to purchase their first home.1 Additionally, as digital natives, they have grown up in a world with online resources and digital tools, making the home buying process more convenient for them. They can effortlessly research homes, compare mortgage rates, and even complete paperwork without leaving their home – a time and cost-saving advantage. With their desire for stability and their technological proficiency, it comes as no surprise that Gen Y borrowers are at the forefront of the homebuying market, accounting for 52% of all first-time buyers. Keep your eye on the next wave: Generation Z borrowers Although Generation Z is the youngest group with both young adults and those entering adulthood, they should not be overlooked in the real estate market. Despite their age, Gen Z possesses characteristics and tendencies that make them legitimate potential first-time homebuyers. Having grown up in an era characterized by technical advancements and economic instability, Gen Z has observed various challenges, such as the impact of the 2008 financial crisis on their families. They have also witnessed their parents and older siblings navigating student loan debt and a volatile job market. As a result, Gen Z individuals tend to approach life decisions with a cautious mindset. However, it is important to note that Gen Z is a generation known for their ambition and determination. They have an entrepreneurial spirit. A strong desire for stability. According to a recent survey conducted by Chase2, homeownership holds an important place in the dreams of nearly 90% of Generation Z individuals. This unwavering aspiration for owning a home and increasing purchasing power establishes Generation Z as a significant influence in the real estate market. Market to each generation where they are most comfortable, for Y and Z it is online and on the go To get the attention of these younger generations, mortgage lenders must understand that for these groups, digital technology is the norm, integrated into all aspects of their lives. They rely heavily on social media, online reviews, and mobile apps for research and communication. Therefore, it is crucial for lenders to implement a marketing strategy that encompasses social media platforms and personalized email, and, increasingly, text communications, to resonate with the tech savvy nature of these generations. That said, there is nuance in every population, and we see this when observing communication preferences across generations. We know, for example, that first-time homebuyers are considerably more likely than the general public to respond to e-mail offers. Understanding communication preferences for each prospect is important for tailoring your omni-channel marketing approach. Growing up in a world where technology is constantly advancing, Generations Y and Z are accustomed to having immediate access to information and services at their fingertips. As a result, they expect an efficient mortgage lending process that uses online, smartphone-enabled tools and platforms. They count on the ability to complete applications and paperwork online, receive updates and notifications via email or text, and have access to resources and tools to track and manage their mortgage journey. Lenders embracing these realities about Gen Y and Gen Z and connecting with them where they are, will be better positioned to serve this demographic and grow their own business. For more information about the lending possibilities for first-time homebuyers, download our latest white paper. Download white paper 1 “Bank of America’s 2023 Homebuyer Insights Report Explores How Hopeful Buyers are Forging Ahead,” bankofamerica.com.  2 “Millennial and Gen Z Adults Still See American Dream Within Reach Despite Challenges,” chase.com.  

In the previous episode of “The Chrisman Commentary” podcast, Joy Mina, Director of Product Commercialization at Experian, talked about the benefits of a waterfall strategy for income and employment verification. In the latest episode, Joy explores common misconceptions around verifications, such as how a lender needs to put a provider with the most records first in their waterfall. "While that might feel like a sure-fire way to cut costs, it isn't necessarily the most effective," said Joy. "Instead of comparing records, I would really encourage lenders to focus on a provider's total cost to verify a consumer." Listen to the full episode to learn about more misconceptions associated with verifications and what you can do to enhance your strategies. Listen to podcast  Learn more

Current economic conditions present genuine challenges for mortgage lenders. In this environment, first-time homebuyers offer exciting, perhaps unexpected, business growth potential. Market uncertainties have kept potential borrowers anxious and on the sidelines. The Federal Reserve's recent announcement that interest rates will remain steady for now has added to borrower anxiety. First-time homebuyers are no exception. They are concerned about the “right” time to jump in, buy a home, and own a mortgage. Despite worries over high interest rates and low inventory, many first-time homebuyers are tired of waiting for rates to drop and inventory to blossom. First-time buyers are eager to explore all avenues necessary to achieve homeownership. They show a willingness to be flexible when it comes to finding a house, considering options like a fixer upper or expanding their search to more affordable locations. The desire to escape the uncertainty and financial burden of renting is a strong driving force for first-time buyers. They see homeownership as a way to establish stability and build equity for their future. Despite the obstacles renters face in the competitive housing market, these potential buyers are motivated. Lenders who take time to understand who these buyers are and what matters to them will be ahead of the game. Notwithstanding stubbornly high interest rates, first-time homebuyers historically have shown remarkable resilience amid market fluctuations. According to a recent deep dive by Experian Mortgage experts into the buying patterns of first-time homebuyers, this group made 35-48% of all new purchases and 8-12% of all refinances between July 2022 and September 2023. First-time buyers represent both immediate potential and long-term client opportunities. How can lenders attract first-time homebuyers and drive growth from this market? The first-time homebuyer market largely consists of individuals in their early 40s and younger, also known as Gen Y and Gen Z. Rising costs of renting a home frustrate these individuals who are trying to save money for a down payment on a house and ultimately, buy their dream home. They want to settle down and look ahead to the future. For mortgage lenders who focus on understanding this younger first-time buyer market and developing targeted business strategies to attract them, great growth potential exists. Often, younger people feel locked out of buying opportunities, which creates uncertainty and apprehension about entering the market. This presents mortgage industry professionals with an incredible opportunity to show their value and grow their client base. To attract this market segment, lenders must adapt. Lenders must develop a comprehensive picture of this younger generation. Who are they? How do they shop? Where do they want to live? What is their financial situation? What are their financial and personal goals?  Acknowledging difficulties in the housing market and showing them a well-conceived path forward to home ownership will win the day for the lender and the buyer. As interest rates are poised to decrease in 2024-2025, there is potential for a surge in demand from first-time homebuyers. Lenders should prepare for these potential buyers, now. It is crucial to reevaluate how to approach first-time buyers to identify new opportunities for expansion. Experian Mortgage examined first-time homebuyer trends to pinpoint prospects with good credit and provide analysis on potential areas of opportunity. For more information about the lending possibilities for first-time homebuyers, download our white paper. Download white paper

To say “yes” to consumers faster and more efficiently, financial institutions need flexible access to instant income and employment verification data. In an episode of “The Chrisman Commentary” podcast, Joy Mina, Director of Product Commercialization at Experian, talks about how income and employment verification has changed since Experian entered the market, the benefits of a waterfall strategy, and what’s next in our verifications journey. “Back then, we were hearing lenders primarily asking for more innovative solutions,” said Joy. “They wanted more flexibility without sacrificing quality of service.” Listen to the full episode to learn more about what lenders look for in an income and employment verification solution and how Experian VerifyTM is meeting these needs. Listen to podcast  Learn more

In an era where record-breaking home prices and skyrocketing interest rates define the mortgage landscape, borrowers find themselves sidelined by prohibitive costs. With the purchase market at a standstill, mortgage lenders are grappling with how to sustain and grow their businesses. Navigating these turbulent waters requires innovative solutions that address the current market dynamics and pave the way for a more resilient and adaptive future.    Today, I’m sitting down with Ivan Ahmed, Director of Product Management for Experian’s Property Data solutions, to learn more about Experian’s Residential Property Attributes™, a new and exciting dataset that can significantly enhance mortgage marketing and mortgage lead generation strategies and drive business growth for lenders, particularly during these challenging times.    Question 1: Ivan, can you provide a brief overview of Residential Property Attributes and its relevance in today’s mortgage lending landscape?   Answer 1: Absolutely. Residential Property Attributes is our latest product innovation designed to revolutionize how mortgage lenders approach marketing and growth decisions. It’s a robust dataset containing nearly 300 attributes that seamlessly integrates borrower property and tradeline information, providing a more holistic view of a borrower’s financial situation. This powerful dataset empowers lenders to make well-informed, impactful marketing decisions by refining campaign segmentation and targeting. Our attributes group into five categories:  Question 2: As a data-focused company, we frequently discuss the importance of leveraging data and analytics to enhance marketing performance with clients. Considering other data providers that offer property data analytics or credit behavior data, what makes our capabilities distinct?  Answer 2: The defining feature of Residential Property Attributes is its integration with borrower tradeline data. Many lenders today focus primarily on credit behavior, but we consider property data analytics, a critical aspect, equally important. By merging these two components, we present lenders with a thorough and accurate understanding of their target borrowers. This combination is revolutionary for marketing leaders looking to boost campaign performance and return on investment (ROI).  Consider this scenario: On paper, two borrowers may seem homogenous, with similar credit scores, payment histories, and debt-to-income ratios. However, when you incorporate property-level insights, a striking disparity in their overall financial situations emerges. This level of insight prevents possible misdirection in marketing efforts.  Question 3: Could you share more about the practical benefits of Residential Property Attributes, especially regarding enhancing marketing performance?  Answer 3: Residential Property Attributes is instrumental in amplifying performance. It enables precise audience segmentation, allowing lenders to tailor marketing campaigns to address specific borrower needs. Here are a few examples:  Lenders can identify borrowers with over $100k in tappable equity and high-interest personal loans and credit card debt. These borrowers are ideal for a cash-out refinance campaign aimed at debt consolidation. They can use a similar approach for Home Equity Line of Credit (HELOC) or Reverse Mortgage campaigns.  Another instance is the utilization of property listings data. This identifies borrowers who are actively selling their properties and may need a new mortgage loan. This insight, coupled with credit-based 'in the market' propensity scores, enables lenders to pinpoint highly motivated borrowers. Such personalization improves engagement and enhances the borrower experience. The result is a marketing campaign that resonates with the audience, thus yielding higher response rates and conversions. The integrated view provided by Residential Property Attributes is the secret ingredient enabling lenders to maximize ROI by optimizing their marketing journey at every step.  Taking action  As we traverse today's complex mortgage landscape, it's clear that conventional methods fall short. As we face unprecedented challenges, adopting a holistic view of borrowers via Residential Property Attributes is not an option but a necessity. It's more than a tool; it's a compass guiding lenders towards more informed, resilient, and successful futures in the ever-changing world of mortgage lending.  Learn more about Residential Property Attributes

Signing new residents is not just about offering the right apartment home at the right price. Granted, that's obviously a huge part of the equation, but operators also need to provide prospective residents with a seamless shopping and leasing experience. If potential renters encounter any friction or hardships during this time, they are likely to take their home search elsewhere. Today's prospective renters want to be able to tour and gather information about apartments on their own time, and they want a quick "yes" or "no" after completing their lease application. With that in mind, automated income and employment verification - among other tools and solutions like self-guided and virtual tools, chatbots, and automated form fills, is one of the main features and technologies operators should consider implementing if they haven't already done so, to ensure we are meeting the renter where they are. Automated verification of identity, income, assets and employment For leasing managers, automated technology eliminates the need to manually collect the documents required to verify a prospect's self-reported information, which can be a tremendously time-consuming task that extends the overall leasing timeline and increases the exposure due to unoccupied units. Automated verification also reduces the opportunity for bad-faith applicants to submit fraudulent documents related to their financials or employment history. The best part about verification is the variety of options available; leasing managers can pick and choose verification options which meet their needs without breaking the tenant screening budget. Experian has multiple verification solutions and use cases to compare which one may work best for your community. The Experian difference To learn more about our suite of rental property solutions and ways we support the tenant screening process with data-driven insights, and verifications, please visit us at  www.experian.com/rental. This article was originally published on MFI. Read more on MFI for a detailed look at additional tools and technologies operators should consider. 

Despite an unprecedented 18 months since the pandemic was in full force and many Americans were sent home, financial wellness continues to be on the up and up. Consumers continue to manage credit well and the average credit score climbed seven points since 2020 to 695, the highest point in more than 13 years. In Experian’s 12th annual State of Credit report, the headlines are hopeful regarding how Americans are managing personal finances in the face of the pandemic. The report provides a comprehensive look at the credit performance of consumers across America by highlighting consumer credit scores and borrowing behaviors. This year’s report features data from 2019 pre-pandemic, the 2020 pandemic year, and the start of 2021. “The findings from this year’s report show something I’ve always believed: Americans are resilient, for the most part they make smart decisions in the face of adversity and they are agile in adjusting their financial habits when the environment or circumstances change,” said Alex Lintner, President, Experian Consumer Information Services. Highlights of Experian’s State of Credit report: 2021 State of Credit Report 2019 2020 2021 Average VantageScore® credit score [1] 682 688 695 Median VantageScore® credit score 687 697 707 Average number of credit cards 3.0 3.0 3.0 Average credit card balance $6,494 $5,897 $5,525 Average revolving utilization rate 30% 26% 25% Average number of retail credit cards 2.50 2.42 2.33 Average retail credit card balance $1,930 $2,044 $1,887 Average nonmortgage debt $25,057 $25,483 $25,112 Average mortgage debt $210,263 $215,655 $229,242 Average auto loan or lease $19,034 $19,462 $20,505 Average 30–59 days past due delinquency rates 3.8% 2.4% 2.3% Average 60–89 days past due delinquency rates 1.9% 1.3% 1.0% Average 90–180 days past due delinquency rates 6.6% 3.8% 2.5% We asked Joseph Mayans, Principal Economist at Advantage Economics, LLC, for his reactions to the findings: “The State of Credit Report captures the three central themes of the pandemic. First, it shows the overwhelming success of the fiscal support packages. By far, the most striking example of this is the broad based and significant decline in delinquencies during a time when millions of people were out of work. Second, the report showcases the resiliency of American households. People used their stimulus dollars to stay on top of their bills and pay down debt, which boosted average credit scores across all generations. And third, it highlights the unique behavioral shifts brought on by the pandemic. We can see these changes in the rise of housing and auto debt as people bought larger homes and sought to drive rather than ride public transportation.” Generational Trends As indicated in the findings, consumers across all generations except Gen Z saw decreased utilization rates and decreased credit card balances year over year. Consumers are also missing fewer payments with notable improvements seen among the youngest consumers. Mortgage debt was up across every generation, which may correlate with the record low interest rates on mortgages, refinances and moves. According to the CBRE, “the pandemic accelerated several long-standing American migration patterns” as evidenced by more than 15.9 million people filing change-of-address requests with the United States Postal Service. Compared with 2019, 2020 change-of-address requests show a 4% increase in total movers, 2% increase in permanent movers and 27% increase in temporary movers, according to a study by MyMove. Mayans also made note of the mortgage trends. “It’s becoming clearer that millennials are stepping into the homebuying phase in a big way. Once thought to be the generation of apartments and urban revival, many older millennials are now buying homes and moving to the suburbs much like their parents before them,” Mayans said. “This will have significant implications for the post-pandemic world, especially as work from home becomes more prevalent.” State Trends The states with the highest and lowest average credit score remained unchanged from last year with the highest average score of 726 held by Minnesota and an average score of 666 held by Mississippi. New Jersey had the highest number of credit cards and retail cards at 3.37 and 2.54 respectively, and Alaska had the highest credit card debt at $7,089 (U.S. average is $5,525) and Texas had the highest retail debt at $2,248 (U.S. average is $1,888). What Lies Ahead Some have argued that the past year of the pandemic and quarantine forced a lot of time for reflection. The continued positive trends of consumer behavior seem to indicate some of that effort was put toward better financial health practices. That said, like any sourdough bread recipe or DIY home glow-up, there’s always more to learn and opportunities to seize when it comes to financial health. “We are committed to working with lenders and the industry to help consumers gain access to credit, driving broader financial inclusion, while also teaching consumers how to responsibly build and use credit responsibly,” Lintner said. In addition to the free weekly credit report at AnnualCreditReport.com, Experian also offers consumers free access to their credit report and ongoing credit monitoring at Experian.com. Additional credit education resources and tools Join Experian’s #creditchat hosted by @Experian on Twitter with financial experts every Wednesday at 3 p.m. Eastern time. Bilingual and Spanish speakers are also invited to join Experian’s monthly #ChatdeCredito hosted on Twitter at 3 p.m. Eastern time beginning September 16. Visit the Ask Experian blog for answers to common questions, advice and education about credit. Add positive telecom, utility and streaming service payments to your Experian credit report for an opportunity to improve your credit scores by visiting experian.com/boost[2] For additional resources, visit https://www.experian.com/consumereducation To see all the findings, download the 2021 State of Credit Report.   Download the full report [1] VantageScore® is a registered trademark of VantageScore Solutions, LLC. VantageScore® credit score range is 300 to 850. [2] Results may vary. See Experian.com for details

As last year’s high-volume mortgage environment wanes, lenders are shifting focus to address another set of challenges. Continued economic uncertainty lingers as consumers navigate towards recovery. As such, mortgage lenders have less clarity than normal to assess risk and measure performance in their servicing portfolios. On top of that, more lenders are struggling with customer retention than ever before, due to a historically low rate environment in 2020. These combined factors create a new set of challenges servicers will face in the coming months. We explore a few of these challenges below. An incomplete picture of risk The CARES Act accommodation reporting structure has made it challenging for servicing teams to fully understand the impact of forbearance in their portfolios. If looking only at a CARES Act accommodated borrower’s credit profile, there is no indication whether that consumer would otherwise be delinquent or headed towards default. In turn, lenders cannot model out risk based on this information alone. Borrowers’ financial situations can still change rapidly, and some are still struggling to regain their financial footing. Property data also plays a part in a holistic view of risk. Partly due to lack of housing inventory, home equity continues to rise in many areas of the country, yet there is still uncertainty around whether prices are overinflated, whether the market will correct itself and by how much, and the impact the foreclosure moratorium may have on one’s portfolio. And property dynamics continue to change due to consumer migration stemming from the onset of virtual or hybrid work environments, where homeowners are less bound geographically to a place of work. Being able to have insight into a holistic view of risk is critical to navigating the upcoming months in mortgage servicing. Low borrower retention 2020’s prevailing low-rate environment continues to persist well into 2021 creating a big challenge for mortgage servicers in terms of borrower retention. Borrowers continue to be incentivized to refinance, and in some instances multiple times, to capture the savings throughout the life of their mortgage. Every time a borrower refinances, the lender who’s servicing the loan risks losing the borrower to another lender. This portfolio runoff can create losses for the lender; high portfolio run off rates have shown to negatively impact portfolio performance and investor credibility while increasing marketing cost for new customer acquisition. In our Mortgage in 2021 webinar, we point to the sheer magnitude of this – at the end of 2020, a whopping 33% of first mortgages were less than a year old. Additionally, with the uptick in the number of fintech mortgage lenders and aggregation websites, it has become increasingly easy for consumers to shop for alternative options. Being able to predict the consumers likely to refinance can help servicers retain existing customers and reduce losses. Lack of operational efficiency Lenders and servicers had to increase the capacity of their systems, oftentimes at the turn of a dime, due to last year’s record-breaking origination volumes. This led to massive growing pains while simultaneously stress-testing a company’s systems and processes. As a result, the overall cost to produce a mortgage has risen. Borrower data hygiene poses a challenge for many servicers as well. There was a lot of movement in 2020 in terms of mergers and acquisitions which may also affect servicers’ operational efficiency. Marrying several disparate data points during such events can lead to borrower data inconsistencies and duplicates across loan origination systems. And as consumers come out of forbearance or deferral status, servicers are managing more calls to their inbound call centers, increasing the scope of the problem.  Having tools to ensure data accuracy and correct consumer contact information can help reduce operating cost. Conclusion There certainly is a lot of pressure on servicers to optimize and be in a position to efficiently help homeowners in need as forbearance and foreclosure moratoriums end. But with the right data, insights and partners, mortgage servicers can navigate these challenges all while managing risk and enabling the business to grow safely. In our next blog, we highlight what forward-thinking lenders and servicers are focusing on now to navigate the upcoming months in mortgage servicing. Learn more

As quarantine restrictions lift and businesses reopen, there is still uncertainty in the mortgage market. Research shows that more than two million households face foreclosure as moratoriums expire. And with regulators, like the Consumer Financial Protection Bureau (CFPB), urging mortgage servicers to prepare for an expected surge in homeowners needing assistance, lenders need the right resources as well. One of the resources mortgage lenders rely on to help gain greater insight into their borrower’s financial picture is income and employment verification. The challenge, however, is striking the right balance between gaining the insights needed to support lending decisions and creating a streamlined, frictionless mortgage process. There are three main barriers on the path to a seamless and digital verification process. Legacy infrastructure Traditional verification solutions tend to rely on old technology or processes. Whether a lender’s verification strategy is centered around a solution built on older technology or a manual process, the time to complete a borrower verification can vary from taking a day to weeks. Borrowers have grown accustomed to digital experiences that are simple and frictionless and experiencing a drawn out, manual verification process is likely to impact loyalty to the lender’s brand. Stale employment and income data The alternative to a manual process is an instant hit verification solution, with the aim to create a more seamless borrower experience. However, lenders may receive stale borrower income and employment data back as a match. Consumer circumstances can change frequently in today’s economic environment and, depending on the data source the lender is accessing, data may be out of date or simply incorrect. Decisioning based on old information is problematic since it can increase origination risk. Cost and complexity Lenders that use manual processes to verify information are adding to their time to close and ultimately, their bottom line by way of time and resources. Coupled with pricing increases, lenders are paying more to put their borrowers through a cumbersome and sometimes lengthy process to verify employment and income information. How can mortgage lenders avoid these common pitfalls in their verification strategy? By seeking verification solutions focused on innovation, quality of data, and that are customer-centric. The right tool, such as Experian VerifyTM, can help provide a seamless customer experience, reduce risk, and streamline the verification process. Learn more

COVID-19 is not only shifting the way we work, live and think, but it is also reframing the conversation behind which metrics successful companies focus on. Having worked in marketing for various lenders, origination and funding milestones were prevalent in their marketing. However, during this unique time in mortgage when most lenders are shattering previous origination records, focus is now drawn to new performance indicators. Providing a seamless digital process A recent McKinsey survey determined that consumer and business digital adoption vaulted five years forward in a matter of eight weeks at the beginning of the pandemic. And while this is generally true for business, many mortgage lenders may not have had the time or resources to update and modernize their processes due to massive origination volumes. When volume is good, companies wait to update their technology – either due to an “if it isn’t breaking why fix it” mentality, or, in the case of unmanageable volume, lenders can’t fathom disrupting their processes. Lenders that proactively streamlined technology and focused on digital adoption before the pandemic are leveraging and benefitting from the current mortgage environment. For lenders that did not digitize in time, the high-volume environment highlights their inefficiencies and unscalable processes. Providing meaningful customer experiences Forward-thinking, resilient mortgage lenders are also tracking how effectively they can provide meaningful customer experiences, for both their borrowers as well as their internal customers – their employees. For borrowers, it could come in the form of enjoying a seamless mortgage experience, being proactively kept abreast of their loan status, and the ability to interact and communicate with the lender in a manner that works best for their style. For employees of the company, this can come from feeling valued and listened to, with relevant and useful communications and resources to rely on during these uncertain times. It also comes in the form of providing the right resources for employees to perform at a high level during these times when it matters the most and working efficiently without sacrificing quality. Investing in technology and your greatest asset, your employees, is the answer to how mortgage lenders can achieve these metrics which will help them stand out among their competition. As the refi heyday starts to show signs of impermanence, these differentiators will become more important than ever – and all lenders should be taking a proactive look now at how they can bridge their digital gaps. Mortgage lenders are coming out of 2020 with strong earnings and should look to allocate a part of these earnings towards ‘future-proofing’ through scalable technology that will ultimately reduce costs and continue to bring in qualified volume. Join Experian Mortgage in accelerating the mortgage evolution and learn how we can help bridge your technology gaps. Learn More

No one can deny that the mortgage and real estate industries have been uniquely affected by COVID-19. Social distancing mandates have hindered open house formats and schedules. Meanwhile, historically low-interest rates, pent-up demand and low housing inventory created a frenzied sellers’ market with multiple offers, usually over-asking. Added to this are the increased scrutiny of how much borrowers will qualify and get approved for with tightened investor guidelines, and the need to verify continued employment to ensure a buyer maintains qualifying status through closing. As someone who’s spent more than 15 years in the industry and worked on all sides of the transaction (as a realtor and for direct lenders), I’ve lived through the efforts to revamp and digitize the process. However, it wasn’t until recently that I purchased my first home and experienced the mortgage process as a consumer. And it was clear that, for most lenders, the pandemic has only served to shine a light on a still somewhat fragmented mortgage process and clunky consumer experience. Here are three key components missing from a truly modernized mortgage experience: Operational efficiency Knowing that the industry had made moves toward a digital mortgage process, I hoped for a more streamlined and seamless flow of documents, loan deliverables and communication with the lender. However, the process I experienced was more manual than expected and disjointed at times. Looking at a purchase transaction from end to end, there are at least nine parties involved: buyer, seller, realtors, lender, home inspectors/inspection vendors, appraiser, escrow company and notary. With all those touchpoints in play, it takes a concerted effort between all parties and no unforeseen issues for a loan to be originated faster than 30 days. Meanwhile, the opposite has been happening, with the average time to close a loan increasing to 49 days since the beginning of the pandemic, per Ellie Mae’s Origination Insights Report. Faster access to fresher data can reduce the time to originate a mortgage. This saves resource hours for the lender, which equates to savings that can ultimately be passed down to the borrower. Digital adoption There are parts of the mortgage process that have been digitized, yes. However, the mortgage process still has points void of digital connectivity for it to truly be called an end-to-end digital process. The borrower is still required to track down various documents from different sources and the paperwork process still feels very “manual.” Printing, signing and scanning documents back to the lender to underwrite the loan add to the manual nature of the process. Unless the borrower always has all documents digitally organized, requirements like obtaining your W-2’s and paystubs, and continuously providing bank and brokerage statements to the lender, make for an awkward process. Modernizing the mortgage end-to-end with the right kind of data and technology reduces the number of manual processes and translates into lower costs to produce a mortgage. Turn times are being pushed out when the opposite could be happening. A streamlined, modernized approach between the lender and consumer not only saves time and money for both parties, it ultimately enables the lender to add value by providing a better consumer experience. Transparency Digital adoption and better digital end-to-end process are not the only keys to a better consumer experience; transparency is another integral part of modernizing the mortgage process. More transparency for the borrower starts with a true understanding of the amount for which one can qualify. This means when the loan is in underwriting, there needs to be a better understanding of the loan status and the ability to better anticipate and be proactive about loan conditions. Additionally, the lender can profit from gaining more transparency and visibility into a borrower’s income streams and assets for a more efficient and holistic picture of their ability to pay upfront. This allows for a more streamlined process and enables the lender to close efficiently without sacrificing quality underwriting. A multitude of factors have come into play since the beginning of the pandemic – social distancing mandates have led to breakdowns in a traditionally face-to-face process of obtaining a mortgage, highlighting areas for improvement. Can it be done faster, more seamlessly? Absolutely. In ideal situations, mortgage originators can consistently close in 30 days or less. Creating operational efficiencies through faster, fresher data can be the key for a lender to more accurately assess a borrower’s ability to pay upfront. At the same time, a digital-first approach enhances the consumer experience so they can have a frictionless, transparent mortgage process. With technology, better data, and the right kind of innovation, there can be a truly end-to-end digital process and a more informed consumer. Learn more

Do consumers pay certain types of credit accounts before others during financial distress? For instance, do they prioritize paying mortgage bills over credit card bills or personal loans? During the Great Recession, the traditional notion of payment priority among multiple credit accounts was upended, throwing strategies employed by financial institutions into disarray. Similarly, current circumstances in the context of COVID-19 might cause sudden shifts in prioritization of payments which might have a dramatic impact on your credit portfolio. Financial institutions would be better able to forecast and control exposure to credit risk, and to optimize servicing practices such as forbearance and collections treatments if they could understand changing customer payment behaviors and priorities of their existing customers across all open trades.  Unfortunately, financial institutions’ data—including their own behavioral data and refreshed credit bureau data--are limited to information about their own portfolio. Experian data provides insight which complements the financial institutions’ data expanding understanding of consumer payment behavior and priorities spanning all trades. Experian recently completed a study aimed at providing financial institutions valuable insights about their customer portfolios prior to COVID-19 and during the initial months of COVID-19. Using the Experian Ascend Technology Platform™, our data scientists evaluated a random 10% sample of U.S. consumers from its national credit file. Data from multiple vintages were pulled (June 2006, June 2008 and February 2018) and the payment trends were studied over the subsequent performance period. Experian tabulated the counts of consumers who had various combinations of open and active trade types and selected several trade type combinations with volume to differentiate performance by trade type. The selected combinations collectively span a variety of scenarios involving six trade types (Auto Loans, Bankcard, Student Loan, Unsecured Personal Loans, Retail Cards and First Mortgages). The trade combinations selected accommodate a variety of lenders offering different products. For each of the consumer groups identified, Experian calculated default rates associated with each trade type across several performance periods. For brevity, this blog will focus on customers identified as of February 2018 and their subsequent performance through February 2020. As the recession evolves and when the economy eventually recovers, we will continue to monitor the impacts of COVID-19 on consumer payment behavior and priorities and share updates to this analysis. Consumers with Bankcard, Mortgage, Auto and Retail accounts Among consumers having open and recently active Bankcard, Mortgage, Auto and Retail accounts, bankcard delinquency was highest throughout the 24-month performance window, followed by Retail.  Delinquency rates for Auto and Mortgage were the lowest. During the pre-COVID-19 period, consumers paid their secured loans before their unsecured loans. As demonstrated in the table below, customer payment priority was stable across the entire 24-month period, with no significant shift in payment priorities between trade types. Consumers with Unsecured Personal Loan, Retail Card and Bankcard accounts. Among consumers having open and recently active Unsecured Personal Loan, Retail Card and Bankcard accounts, consumers are likely to pay unsecured personal loans first when in financial distress. Retail is the second priority, followed by Bankcard. KEY FINDINGS From February 2018 through April 2020, relative payment priority by trade type has been stable Auto and Mortgage trades, when present, show very high payment priority Download the full Payment Hierarchy Report here. Download Now Learn more about how Experian can create a custom payment hierarchy for the customers in your own portfolio, contact your Experian Account Executive, or visit our website.

It’s been over 10 years since the first rumblings of Great Recession started in 2008. Today, Americans are experiencing high levels of consumer confidence, marked by high employment rates and increasing credit balances over last year. What have we learned over the last decade? And how do we compare to our behaviors then? Experian released the 9th annual state of credit report, which provides a comprehensive look at the credit performance of consumers across America by highlighting consumer credit scores and borrowing behaviors. Who’s faring the best since the recession? According to the data, younger consumers. “We’re continuing to see the positive effects of economic recovery, especially among younger consumers,” said Michele Raneri, Vice President of Analytics and Business Development at Experian. “Since the recession, responsible credit card behaviors and lower debt among younger consumers is driving an upward trend in average credit scores across the nation. Over the last ten years, those 18 – 21 increased their credit scores by 23 points on average compared to those 18-21 ten years ago.” As a whole, 2018 was a year marked by financial reform, consumer protection and the return of volatility for the financial markets. A large portion of the analytics from this year’s report took a close look at the credit behaviors of today and compared them to 2008, the year the US headed into the worst recession in 80 years.     10-Year Lookback 2008 2017 2018 Average number of credit cards 3.40 3.06 3.04 Average credit card balances $7,101 $6,354 $6,506 Average number of retail credit cards 3.03 2.48 2.59 Average retail credit card balances $1,759 $1,841 $1,901 Average VantageScore® credit score [1,2] 685 675 680 Average revolving utilization 28% 30% 30% Average non-mortgage debt $23,929 $24,706 $25,104 Average mortgage debt $191,357 $201,811 $208,180 Average 30 days past due delinquency rates 5.4% 4.0% 3.9% Average 60 days past due delinquency rates 2.9% 1.9% 1.9% Average 90+ days past due delinquency rates 7.1% 7.3% 6.7%     In regards to credit scores, the average VantageScore® credit score increased 5 points from last year, reaching 680 , while still down from 2008. Segmented by state and gender, Minnesota had the highest credit scores for both men and women. Data also showed that women had higher credit scores than men, consistent with 2017 and 2008.   The past year has been flooded with headlines illustrating increased spending for American consumers. How do the numbers compare with 2008 data? In comparison with 10 years ago, the number of retail trades since 2008 are down, while average balance is up, according to Experian’s State of Credit Report. Additionally, the number of credit cards is down for all age groups, and balance is also down for consumers 22-71 years of age. Average revolving utilization has creeped up in the past decade, but only two percentage points from 28% to 30%, while both average non-mortgage and mortgage debt has increased 5% and 9% respectively. Not surprisingly, the report reflects that delinquency rates have also increased over 20% since 2008, though down from last year. In conclusion, there’s a lot to learn from both 2008 and 2018. One of the most important and resonating takeaways might be that while fortune may not seem to favor the young, younger consumers are exhibiting responsible behaviors and higher credit scores, setting a precedence for consistent and better financial health in the future. Learn more Experian Boost can help consumers instantly improve their credit score by incorporating their positive payment history from utility and phone bills, among other consumer-permissioned data. [1] VantageScore® is a registered trademark of VantageScore Solutions, LLC. [2] VantageScore® credit score range is 300-850 Calculated on the VantageScore® model. Your VantageScore® credit score from Experian indicates your credit risk level and is not used by all lenders, so don’t be surprised if your lender uses a score that’s different from your VantageScore® credit score.  

Millennials have been accused of “killing” a lot of things. From napkins and fabric softener to cable and golf, the generation which makes up the largest population of the United States (aka Gen Y) is cutting a lot of cords. Despite homeowning being listed as one of the notorious generational group’s casualties, it’s one area that millennials want to keep alive, according to recent statistics. In fact, a new Experian study revealed 86% of millennials believe that buying a house is a good financial investment. However, only 15% have a mortgage today. One explanation for this gap may be that they appear too risky. Younger millennials (age 22-28) have an average near prime score of 652 and older millennials (age 29-35) have a prime score of 665. Both subsets fall below the average VantageScore® credit score* of U.S. consumers – 677. Yes, with the majority of millennials having near prime or worse credit scores, we can agree that they will need need to improve their financial hygiene to improve their overall credit rankings. But their dreams of homeownership have not yet been dashed. Seemingly high aspirations (of homeownership), disrupted by a reality of limited assets, low scores, and thin credit files, create a disconnect that suggests a lack of resources to get into their first homes – rather than a lack of interest. Or, maybe not. Maybe, after surviving a few first-time credit benders that followed soon after opening the floodgates to credit, millennials feel like the combination of low scores and the inability to get any credit is only salt in their wounds from their lending growing pains. Or maybe it’s all the student loans. Or maybe it’s the fact that so many of them are underemployed. But maybe there’s still more to the story. This emerging generation is known for having high expectations for change and better frictionless experiences in all areas of their life. It turns out, their borrowing behavior is no different. Recent research by Experian reveals consumers who use alternative financial services (AFS) are 11 years younger on average than those that do not. What’s the attraction? Financial technology companies have contributed to the explosive growth of AFS lenders and millennials are attracted to those online interactions. The problem is many of these trades are alternative finance products and are not reported to traditional credit bureaus. This means they do nothing to build credit experience in the eyes of traditional lenders and millennials with good credit history find it difficult to get access to credit well into their 20s. Alternative credit data provides a deeper dive into consumers, revealing their transactions and ability to pay as evidenced by alternative finance data, rental, utility and telecom payments. Alt data may make some millennials more favorable to lenders by revealing that their three-digit credit score (or lack there of) may not be indicative of their financial stability. By incorporating alternative financial services data (think convenient, tech-forward lenders that check all the boxes for bank removed millennials, not just payday loan recipients), credit-challenged millennials have a chance at earning recognition for their experience with alternative financial services that may help them get their first mortgage. Society may have preconceived notions about millennials, but lenders may want to consider giving them a second look when it comes to determining creditworthiness. In a national Experian survey, 53% of consumers said they believe some of these alternative sources would have a positive effect on their credit score. We all grow up sometime and as our needs change, there may come a day when millennials need more traditional financial services. Lenders who take a traditional view of risk may miss out on opportunities that alternative credit data brings to light. As lending continues to evolve, combining both traditional credit scores and alternative credit data appears to offer a potentially sweet (or rather, home sweet home) solution for you and your customers.   *Calculated on the VantageScore® credit score model. Your VantageScore® credit score from Experian indicates your credit risk level and is not used by all lenders, so don't be surprised if your lender uses a score that's different from your VantageScore® credit score.