Loading...

What’s the hubbub, Bub?

Published: September 16, 2010 by Guest Contributor

Anyone keeping tabs on the legal scene would think data breaches are something new, given all of the legislation hitting the floor of Congress, when in reality they have been happening since businesses began saving data. The truth is the average consumer didn’t really think about it until they started to hear about data breaches and fraud trends when California blazed a trail with what is considered to be the “grandma” of data breach laws back in 2002. The California law (CA SB 1386) required entities to report data breaches if a California resident was a record in the breach that included personally identifiable information and met the state’s criteria for breach. One might say that law started it all: data breach reporting, the ability for watchdog tracking, and media coverage – before CA SB 1386 we only saw the tip of the iceberg.

There are currently four bills worth watching in Congress right now that could have some significant impact to data breach notification requirements:

  • Senate Bill 139, sponsored by California Sen. Diane Feinstein. The Data Breach Notification Act would cover any agency or business that uses or stores personal identifiable information and make it mandatory that if a breach occurred, the victims would be informed
  • Senate Bill 3579, the Carper-Bennett legislation, entitled the Data Security Act of 2010 applies to financial institutions, retailers and government agencies, and would require these entities to safeguard sensitive information, investigate security breaches and notify consumers when there is a substantial risk of identity theft or account fraud. This bill is aimed to protect consumers and businesses from identity theft and account fraud.
  • Senate Bill 3742, entitled The Data Security and Breach Notification Act of 2010, sponsored by Senators Mark Pryor and Jay Rockefeller would cross industries and requires special requirements for data brokers. It was referred this month to the Committee on Commerce, Science and Technology, which Rockefeller chairs.
  • Senate Bill 1490, entitled the Personal Data Privacy and Security Act, designates as fraud unauthorized access of personally identifiable information and allows the act to lead to racketeering charges. Sponsored by Senate Judiciary Committee Chairman, Patrick Leahy, it would also prohibit concealment of security breaches involved in fraud and prohibit the dismissal of a Chapter 7 bankruptcy case if the debtor is an identity-theft victim.

Many organizations already provide for data breach and the security of personally identifiable information as part of an Identity Theft Prevention Program or Red Flags Rule compliance. I’m happy to say that many rely on Experian tools (https://www.experian.com/data-breach/data-breach-resources.html) for data breach or Enterprise Risk Management solutions.

However, any of these bills could change the game for many businesses not already regulated by the Gramm-Leach-Bliley Act (GLB), the Fair Credit Reporting Act (FCRA) or Fair and Accurate Credit Transactions Act (FACTA). In fact, two of the bills would essentially subject data brokers to the same kinds of legislation that financial institutions have under FCRA. The reasoning behind it is that fraud trends continue to show risk levels are the same to the consumer, regardless of where the information is stored. The financial industry and credit bureau data have been regulated for years so, in a sense, I think it’s just “more of the same” unless you happen to be in an industry not regulated as stringently. Still… it’s worth keeping those “tabs” and RSS feeds alive.

Related Posts

Fake IDs have been around for decades, but today’s fraudsters aren’t just printing counterfeit driver’s licenses — they’re using artificial intelligence (AI) to create synthetic identities. These AI fake IDs bypass traditional security checks, making it harder for businesses to distinguish real customers from fraudsters. To stay ahead, organizations need to rethink their fraud prevention solutions and invest in advanced tools to stop bad actors before they gain access. The growing threat of AI Fake IDs   AI-generated IDs aren’t just a problem for bars and nightclubs; they’re a serious risk across industries. Fraudsters use AI to generate high-quality fake government-issued IDs, complete with real-looking holograms and barcodes. These fake IDs can be used to commit financial fraud, apply for loans or even launder money. Emerging services like OnlyFake are making AI-generated fake IDs accessible. For $15, users can generate realistic government-issued IDs that can bypass identity verification checks, including Know Your Customer (KYC) processes on major cryptocurrency exchanges.1 Who’s at risk? AI-driven identity fraud is a growing problem for: Financial services – Fraudsters use AI-generated IDs to open bank accounts, apply for loans and commit credit card fraud. Without strong identity verification and fraud detection, banks may unknowingly approve fraudulent applications. E-commerce and retail – Fake accounts enable fraudsters to make unauthorized purchases, exploit return policies and commit chargeback fraud. Businesses relying on outdated identity verification methods are especially vulnerable. Healthcare and insurance – Fraudsters use fake identities to access medical services, prescription drugs or insurance benefits, creating both financial and compliance risks. The rise of synthetic ID fraud Fraudsters don’t just stop at creating fake IDs — they take it a step further by combining real and fake information to create entirely new identities. This is known as synthetic ID fraud, a rapidly growing threat in the digital economy. Unlike traditional identity theft, where a criminal steals an existing person’s information, synthetic identity fraud involves fabricating an identity that has no real-world counterpart. This makes detection more difficult, as there’s no individual to report fraudulent activity. Without strong synthetic fraud detection measures in place, businesses may unknowingly approve loans, credit cards or accounts for these fake identities. The deepfake threat AI-powered fraud isn’t limited to generating fake physical IDs. Fraudsters are also using deepfake technology to impersonate real people. With advanced AI, they can create hyper-realistic photos, videos and voice recordings to bypass facial recognition and biometric verification. For businesses relying on ID document scans and video verification, this can be a serious problem. Fraudsters can: Use AI-generated faces to create entirely fake identities that appear legitimate Manipulate real customer videos to pass live identity checks Clone voices to trick call centers and voice authentication systems As deepfake technology improves, businesses need fraud prevention solutions that go beyond traditional ID verification. AI-powered synthetic fraud detection can analyze biometric inconsistencies, detect signs of image manipulation and flag suspicious behavior. How businesses can combat AI fake ID fraud Stopping AI-powered fraud requires more than just traditional ID checks. Businesses need to upgrade their fraud defenses with identity solutions that use multidimensional data, advanced analytics and machine learning to verify identities in real time. Here’s how: Leverage AI-powered fraud detection – The same AI capabilities that fraudsters use can also be used against them. Identity verification systems powered by machine learning can detect anomalies in ID documents, biometrics and user behavior. Implement robust KYC solutions – KYC protocols help businesses verify customer identities more accurately. Enhanced KYC solutions use multi-layered authentication methods to detect fraudulent applications before they’re approved. Adopt real-time fraud prevention solutions – Businesses should invest in fraud prevention solutions that analyze transaction patterns and device intelligence to flag suspicious activity. Strengthen synthetic identity fraud detection – Detecting synthetic identities requires a combination of behavioral analytics, document verification and cross-industry data matching. Advanced synthetic fraud detection tools can help businesses identify and block synthetic identities. Stay ahead of AI fraudsters AI-generated fake IDs and synthetic identities are evolving, but businesses don’t have to be caught off guard. By investing in identity solutions that leverage AI-driven fraud detection, businesses can protect themselves from costly fraud schemes while ensuring a seamless experience for legitimate customers. At Experian, we combine cutting-edge fraud prevention, KYC and authentication solutions to help businesses detect and prevent AI-generated fake ID and synthetic ID fraud before they cause damage. Our advanced analytics, machine learning models and real-time data insights provide the intelligence businesses need to outsmart fraudsters. Learn more *This article includes content created by an AI language model and is intended to provide general information. 1 https://www.404media.co/inside-the-underground-site-where-ai-neural-networks-churns-out-fake-ids-onlyfake/

Published: March 20, 2025 by Julie Lee

Financial institutions can help protect clients by educating them on the warning signs of fraudulent lottery scams.

Published: March 12, 2025 by Alex Lvoff

Discover how data analytics in utilities helps energy providers navigate regulatory, economic, and operational challenges. Learn how utility analytics and advanced analytics solutions from Experian can optimize operations and enhance customer engagement.

Published: March 10, 2025 by Stefani Wendel