Brands are increasingly focused on offering personalized experiences while respecting consumer privacy. Addressability enables them to reach specific audiences with relevant messages, and personalization...
Originally appeared on VideoNuze Connected TV (CTV) is a leading platform in digital advertising, combining the precise targeting of digital ads with the broad...
The questions that keep retail marketers up at night have evolved significantly over the last decade. It wasn’t long ago that marketers would spend...
The holiday season is almost here, and knowing how each generation plans to shop can give your holiday advertising campaigns the edge you need....
Today, Experian is excited to introduce our Offline Graph as a standalone product that clients can license, marking a significant step in our commitment...
Ditch the cookie, not the data with the next evolution of contextual targeting Today, we’re excited to announce Contextually-Indexed Audiences, a game-changer in contextual...
Experian is excited to announce that Experian Audiences are now accessible on FreeWheel, a global technology platform for the TV advertising industry. This includes...
As Oracle exits the advertising space, we understand that this may present a challenge. Experian is here to support you with a seamless transition...
At Experian, we understand the importance of audience targeting when it comes to crafting a successful marketing campaign. That’s why we’ve invested in developing...
