2024 marked a significant year. AI became integral to our workflows, commerce and retail media networks soared, and Google did not deprecate cookies. Amidst...
Note: This Ask the Expert was recorded prior to Experian’s acquisition of Audigent and discusses industry trends and how we’ve worked together in the...
CES 2025 will be an exciting opportunity to explore how we can work together to shape the year ahead. We look forward to meeting...
At Experian, we understand the importance of audience targeting when it comes to crafting a successful marketing campaign. We are excited to share a...
Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising i...
Retail media has been on everyone’s radar for a while. Commerce media has also established itself as a significant player in the AdTech industry...
Originally appeared on MarTech Series Marketing’s understanding of identity has evolved rapidly over the past decade, much like the shifting media landscape itself. From...
Consumers engage with content and advertisements across various devices and platforms, making an identity framework essential for establishing effective connections. An identity framework allows...
Originally appeared on Total Retail Retail media networks (RMNs) continue to demonstrate how they can be a powerful monetization driver for retailers, creating a...
