At Experian, we understand the importance of audience targeting when it comes to crafting a successful marketing campaign. We are excited to share a...
Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising i...
Retail media has been on everyone’s radar for a while. Commerce media has also established itself as a significant player in the AdTech industry...
Originally appeared on MarTech Series Marketing’s understanding of identity has evolved rapidly over the past decade, much like the shifting media landscape itself. From...
Consumers engage with content and advertisements across various devices and platforms, making an identity framework essential for establishing effective connections. An identity framework allows...
Originally appeared on Total Retail Retail media networks (RMNs) continue to demonstrate how they can be a powerful monetization driver for retailers, creating a...
Originally appeared on MediaPost As the digital ecosystem becomes more complex, managing multiple identifiers for consumers has emerged as a significant challenge. From cookies...
The concept of the "hedged garden" is gaining traction in the AdTech space as a promising new approach. It offers a more controlled and...
Originally appeared on Adweek The advertising industry is experiencing a significant shift resulting from Oracle’s market exit. Over the years, Oracle’s advertising tools—built through...
