Authors
AboutAlex Krylov is a privacy and digital compliance specialist helping data-driven organizations navigate complex interactive marketing policy and international email compliance issues. From developing and managing Experian Marketing Services' compliance framework to speaking at industry events, Alex is passionate about knowledge building and collaboration. When not in the trenches of martech compliance work, Alex provides privacy thought leadership to Experian’s diverse adtech and consumer insight-based solutions. Since joining Experian in 2011, Alex has supported due-diligence on strategic acquisitions like Conversant, Alchemy Social, and AdTruth; partnerships with BlueKai, Lotame, RocketFuel, IgnitionOne and Facebook; and completed hundreds of consulting engagements with diverse brands like Hallmark, AmEx, and Neiman Marcus, GameStop, DirecTV, and AT&T. Follow Alex on Twitter (@akrylov) as he explores the boundaries between channels, borders, and cultures.
AboutBrenna has been a copywriter for two decades, working in all areas of advertising, including print, radio, television and the digital space. She enjoys seeing new trends develop and believes digital marketing will continue to evolve, allowing marketers to pinpoint a prime audience and engage them. She loves the challenge of writing for various clients and infuses humor and emotion into her concepts as often as possible.
AboutAs the Analyst and Public Relations Manager for Experian Data Quality, Erin Haselkorn leverages her understanding of data quality to help organizations better understand leading data management strategies and how to create actionable insights. She is the author of numerous data quality research reports, guest blog posts and articles. During her seven years at Experian Data Quality, Erin has helped numerous clients gain a deeper understanding of their customers through data and analytics. Before Experian Data Quality, Erin worked at Granite Telecommunications. Erin holds a bachelor’s degree in communications from the College of Charleston.
AboutMatt has more than 15 years of media research experience with major media companies. Matt is responsible for all media relations activities for Experian Marketing Services including working with the media and developing stories focused on marketing trends across several different industries. Prior to joining Experian Marketing Services, Matt was the director of media relations and marketing for Nielsen Media Research. At Nielsen, Matt was a spokesperson for several different Nielsen business units while focusing on television, technology and the advertising industries while also working with the media and entertainment press. Matt also worked at iCrossing, as their manager of corporate communications and was previously a sports photographer/reporter for the ABC affiliate, KOAT, in Albuquerque, NM.
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AboutMindy Pankoke is a product manager for Experian’s health division where she leads the consumer data strategy and creates new data-for-good solutions for the healthcare industry. Pankoke’s areas of focus are part of Experian Health’s Identity and Care Management solution suite that helps healthcare organizations better identify, understand and engage patients while driving improved health outcomes and reduction in costly health-related events.
Pankoke also serves as a researcher and spokesperson regarding how business professionals in healthcare can leverage consumer data to reach their value-based care goals.
Joining Experian in 2015, Pankoke brings experiences across multiple industries, including business, marketing, healthcare research and education.
AboutShelley Kessler is in her seventh year at Experian Marketing Services. As Manager, Reporting and Analytics, she and her team provide custom executive dashboards and reports. She also produces benchmarks, white papers, and blogs focused on multi-channel trends, as well as seasonal performance analysis reviews, and specific client projects. Prior to joining Experian, she was Senior Marketing Analyst at Starwood Hotels and Resorts, where she provided program analysis, segmentation and recommendations for email and direct marketing campaigns for eight worldwide brands. She received her MBA in Finance from SUNY Binghamton, Masters in Education (Special Education for the Blind) from Boston College, and BA (Psychology) from Rutgers University.
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AboutSpencer Kollas is a recognized industry leader in email deliverability and subscriber engagement. For more than a decade, Kollas has worked with the world’s foremost email marketers to help them connect with their customers and increase the return on investment (ROI) of their email marketing initiatives.
As Vice President of Global Deliverability Services, Kollas is responsible for the product development and innovation road map of Experian Marketing Services’ email deliverability services in more than 30 countries around the world.
He works directly with Experian Marketing Services’ clients to help them understand best practices around email delivery and how consumers in different regions worldwide approach and use the email marketing channel. He also works with Internet service providers to understand the way their filtering systems work in order to create valuable, strategic and tactical insights on how client messages can stay in their customers’ inboxes.
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