All posts by Caitlin Saunders

Commerce media: Retail’s next big opportunity

Retail media has been on everyone’s radar for a while. Commerce media has also established itself as a significant player in the AdTech industry...

Published: December 3, 2024 by Experian Marketing Services

Hedged gardens: The future of advertising

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The concept of the "hedged garden" is gaining traction in the AdTech space as a promising new approach. It offers a more controlled and...

Published: November 12, 2024 by Experian Marketing Services

Top five retail marketing challenges in 2024

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The questions that keep retail marketers up at night have evolved significantly over the last decade. It wasn’t long ago that marketers would spend...

Published: October 15, 2024 by Experian Marketing Services

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