All posts by Erin Haselkorn
The CDO is changing the way organizations manage and utilize data. Understand why they are the leaders in data strategy....
Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w......
If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program...
As marketers look to better understand consumers, they need to keep data quality in mind....
The big data bandwagon is moving forward, but ultimately organizations need accurate data to gain insight....
Experian Marketing Services found 63 percent of organizations track the lifetme value of each customer. Retailers can ensure data accuracy by using verification tools...