All posts by Experian Marketing Services
Note: This Ask the Expert was recorded prior to Experian’s acquisition of Audigent and discusses industry trends and how we’ve worked together in the...
CES 2025 will be an exciting opportunity to explore how we can work together to shape the year ahead. We look forward to meeting...
Retail media has been on everyone’s radar for a while. Commerce media has also established itself as a significant player in the AdTech industry...
Consumers engage with content and advertisements across various devices and platforms, making an identity framework essential for establishing effective connections. An identity framework allows...
The concept of the "hedged garden" is gaining traction in the AdTech space as a promising new approach. It offers a more controlled and...
Brands are increasingly focused on offering personalized experiences while respecting consumer privacy. Addressability enables them to reach specific audiences with relevant messages, and personalization...
The questions that keep retail marketers up at night have evolved significantly over the last decade. It wasn’t long ago that marketers would spend...
The holiday season is almost here, and knowing how each generation plans to shop can give your holiday advertising campaigns the edge you need....
Today, Experian is excited to introduce our Offline Graph as a standalone product that clients can license, marking a significant step in our commitment...