All posts by Experian Marketing Services
Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United...
In today’s multi-channel shopping world online behavior can’t be overlooked. Marketers need to enhance their offline marketing efforts with online data to take advantage...
Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the...
My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012...
Even though most kids haven’t even completed their current school year, now is the time for retailers to start preparing their 2012-2013 back-to-school marketing...
Facebook has become a cultural phenomenon over the years and an object of affection for marketers to connect with its users. Experian Simmons has...
Today, it costs more than $40 to send a five pound package from the U.S. to Canada or Mexico. The cost to Europe or...
On April 22nd, Americans and many of their terrestrial counterparts in countries around the world will celebrate Earth Day, a tradition that was started...
Long gone are the days of preparing our taxes the old-fashioned way using pen and paper (and hopefully a calculator). Last year, just 8.7%...