All posts by Experian Marketing Services
Short-form video content is becoming more prevalent on video-sharing platforms. Keep up with trends and alter your marketing strategy to stay...
Programmatic TV can be an inexpensive option if you know where to look. Some platforms can offer a discounted path to prime-time ad spots...
AI is working its way into all aspects of marketing. With connected TV, AI will soon be used to personalize ads for viewers while...
Walled gardens produce the majority of digital advertising revenue and will continue to be a major marketing challenge according to industry...
Discover 2024 data collaboration strategies for better business intelligence. Learn to use data sharing, APIs, and secure...
Advertisers continue to increase their spending across addressable TV, connected TV (CTV), and digital. According to IAB’s “2021 Video Ad Spend and 2022 Outlook”...
Next up in our Ask the Expert series, we hear from Sarah Ilie and Lauren Portell. Sarah and Lauren talk about the internet’s value...
We’re excited to introduce our new Q&A series, Ask the Expert! Ask the Expert will feature a series of conversations with product experts. We’ll...
While the weather outside is frightfully hot this summer, it’s never too soon to start thinking about the holidays – and consumers are more...