All posts by Experian Marketing Services
Experian Marketing Services and Data Quality President Genevieve Juillard recently sat down with Zach Rodgers, host of the AdExchanger Talks podcast to discuss the...
It’s been over a year since Google announced they’d be deprecating the third-party cookie and in that time there’s been a major focus on...
Addressable TV has been through a transformation in the past year. Streaming content has become the most coveted space for creators and advertisers with...
Healthcare marketers: Open enrollment starts November 1st. Are you ready? It’s that time of year again—time to promote your insurance plans to existing and...
There’s no question that COVID-19 has changed the shopping landscape forever. While the initial onset of quarantines and lockdowns negatively impacted brick and mortar...
Cross-device matching and pixel-based foot traffic attribution reporting empower digital marketers with greater control of location-based campaigns. RALEIGH, N.C. (PRWEB) AUGUST 04, 2020 Tapad,...
2020 has been a year of change and challenges for businesses and consumers alike. With the global pandemic, we have seen stay at home...
Overview Chartable leverages The Tapad Graph to improve cross-device attribution rates and remove non-addressable IPs for clients. Challenge Chartable needs to differentiate between consumer...
With the growth of digital marketing and the targeting capabilities associated with online outreach, many predicted that this would mark the end of direct...