All posts by Experian Marketing Services
Twenty years ago this week, the first mobile text message, or SMS, was sent by British engineer Neil Papworth. Today, Americans are texting more...
The Latino Influence Project came about because we wanted to prove if Hispanics really are influencing the mainstream or...
Experian Marketing Services Consumer Expectation Index shows positive outlook for 2012 holiday...
Time to polish off our crystal ball and give predictions from consumers’ fingertips of hot products of the holiday season. See what made the...
The holiday season is underway and marketers are tweaking their campaigns for better customer engagement and...
An Experian Marketing Services study shows niche social networks significantly increased market share of all visits to social sites....
Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter......
Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United...
In today’s multi-channel shopping world online behavior can’t be overlooked. Marketers need to enhance their offline marketing efforts with online data to take advantage...