All posts by Hayley Schneider
Originally appeared in Streaming Media Magazine Navigating today’s fragmented, privacy-conscious media landscape is a bit like stepping into a dense jungle. The buy-side—marketers, agencies,...
We spoke with industry leaders from Ampersand, Basis Technologies, Captify, Cuebiq, CvE, Fetch, Madhive, MiQ, and Samsung to gather insights on how innovations in...
Agencies, platforms, and marketers stand at the crossroads of transformation, as privacy regulations tighten, technology accelerates, and consumer behaviors evolve. Yet these challenges also...
Note: This Ask the Expert was recorded prior to Experian’s acquisition of Audigent and discusses industry trends and how we’ve worked together in the...
CES 2025 will be an exciting opportunity to explore how we can work together to shape the year ahead. Here are four themes we...
At Experian, we understand the importance of audience targeting when it comes to crafting a successful marketing campaign. We are excited to share a...
Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising i...
Originally appeared on MarTech Series Marketing’s understanding of identity has evolved rapidly over the past decade, much like the shifting media landscape itself. From...
Consumers engage with content and advertisements across various devices and platforms, making an identity framework essential for establishing effective connections. An identity framework allows...