All posts by Hayley Schneider
Note: This Ask the Expert was recorded prior to Experian’s acquisition of Audigent and discusses industry trends and how we’ve worked together in the...
CES 2025 will be an exciting opportunity to explore how we can work together to shape the year ahead. We look forward to meeting...
At Experian, we understand the importance of audience targeting when it comes to crafting a successful marketing campaign. We are excited to share a...
Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising i...
Originally appeared on MarTech Series Marketing’s understanding of identity has evolved rapidly over the past decade, much like the shifting media landscape itself. From...
Consumers engage with content and advertisements across various devices and platforms, making an identity framework essential for establishing effective connections. An identity framework allows...
Originally appeared on Total Retail Retail media networks (RMNs) continue to demonstrate how they can be a powerful monetization driver for retailers, creating a...
Originally appeared on MediaPost As the digital ecosystem becomes more complex, managing multiple identifiers for consumers has emerged as a significant challenge. From cookies...
Originally appeared on Adweek The advertising industry is experiencing a significant shift resulting from Oracle’s market exit. Over the years, Oracle’s advertising tools—built through...