All posts by Hayley.Schneider@experian.com
Our top 10 list is designed to assist agencies and media buyers with q1 audience targeting based on the top audiences activated in Q1 2024.
Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry.
Commerce media has recently established itself as a significant player in the AdTech industry. What is it and why should you care?
We spoke with experts from Audigent, Choreograph, Goodway Group, MiQ, Snowflake about the future of data and identity.
Retail media networks are strong monetization drivers for retailers. Here are five steps for RMNs to consider when choosing the right partner.
The rise of the multi-ID landscape presents both challenges and opportunities. We stand as the trusted partner to navigate this complexity.
The "hedged garden" is gaining traction in AdTech as a promising new approach. Let's explore its details and potential impact.
Oracle’s exit is driving a shift in advertising, paving the way for collaboration, interoperability, and connectivity.
Discover the top retail marketing challenges for 2024 and explore strategies to overcome them. Read more here.