All posts by Hayley.Schneider@experian.com

Learn how data accuracy directly impacts the ability for marketers to reach their target audiences and measure campaign performance.

In our Ask the Expert Series, we interview leaders from our partner organizations who are helping lead their brands to new heights in AdTech. Today’s interview is with Brian Chisholm, SVP of Strategic Partnerships at OpenX. 

Here’s how sell-side stakeholders navigate the identity jungle—where privacy rules, shifting signals, and advertiser demands make every step an adventure.

Just as our dinner plans are growing more ambitious, so are our data strategies. Today’s data marketplace operators are cooking up a complex menu of campaigns.

Outcome-based TV measurement ties ad performance to business results. Discover its benefits and applications for smarter media planning.

We interviewed attendees at RampUp 2025 about AI, data collaboration, and more. Here’s what they had to say.

Navigating the world of data and identity partners feels like scrolling through a dating app. Here’s your guide to finding your perfect match.

Linear TV remains a valuable advertising medium in 2024. It still has many benefits, especially when combined with digital channels.

Learn how the buy-side can use Experian’s advanced data and identity solutions to be their guide through the jungle and emerge as winners.