All posts by Lucy Simmonds, Content Marketing Specialist
Delivering personalized customer experiences is essential, with 81% of customers preferring a personalized approach to their relationships with brands. However, 80% of consumers are...
Setting sail For hospitality and travel marketers, understanding which marketing efforts lead to actual bookings can be a tidal shift. Windstar Cruises—renowned for its...
Swiss Sense’s mission is to provide exceptional sleep comfort for all.The European retailer analyzed their customerdata in one market to better understand their ideal...
Every year, the Experian team attends the Consumer Electronics Show (CES) in Las Vegas to study the latest technological advancements and innovations that shape...
The stakes are high when it comes to advertising during football’s biggest games as the cost of advertising continues to rise, with the average...
Following the success of our recent launch of Third-Party Onboarding, we are excited to introduce the Experian marketplace, a new addition to our portfolio...
2024 marked a significant year. AI became integral to our workflows, commerce and retail media networks soared, and Google did not deprecate cookies. Amidst...
At Experian, we understand the importance of audience targeting when it comes to crafting a successful marketing campaign. We are excited to share a...
It’s almost the start of a new year, so it’s time to plan your 2025 marketing strategy. One-third of U.S. adults planned to make...