All posts by Lucy Simmonds
2024 marked a significant year. AI became integral to our workflows, commerce and retail media networks soared, and Google did not deprecate cookies. Amidst...
At Experian, we understand the importance of audience targeting when it comes to crafting a successful marketing campaign. We are excited to share a...
It’s almost the start of a new year, so it’s time to plan your 2025 marketing strategy. One-third of U.S. adults planned to make...
Connected TV (CTV) is a leading platform in digital advertising, combining the precise targeting of digital ads with the broad reach and storytelling power...
As Oracle exits the advertising space, we understand that this may present a challenge. Experian is here to support you with a seamless transition...
At Experian, we understand the importance of audience targeting when it comes to crafting a successful marketing campaign. That’s why we’ve invested in developing...
Experian, the leader in powering data-driven advertising through connectivity, is thrilled to unveil our latest solution, Digital Graph and Marketing Attributes. This joint solution...
After a six-month beta period, collaboration in Snowflake Data Clean Rooms using Experian’s offline or digital graph is now generally available for all clients....
In our Ask the Expert Series, we interview leaders from our partner organizations who are helping lead their brands to new heights in AdTech....