All posts by Rachel Abraham

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We’re excited to introduce our new Q&A series, Ask the Expert! Ask the Expert will feature a series of conversations with product experts. We’ll...

Published: September 6, 2022 by Experian Marketing Services

Fluctuation in consumers’ behaviors and preferences during the pandemic has prompted a shift in the practices and patterns that we are accustomed to. Powerful...

Published: May 4, 2022 by Experian Marketing Services

Identity is being constrained, forcing the industry to rethink the way it has operated for 27 years. Industry, regulatory, technology and data trends are...

Published: September 16, 2021 by Scott Kozub

Third-party data has become the cornerstone to improve marketing effectiveness across all types of online and offline media. Consumer packaged goods (CPG) marketing faces...

Published: August 17, 2021 by Steve Zimmerman, Director of Custom Analytics,

Marketers are always challenged to expand sales beyond “business as usual,” while being good stewards of company resources spent on marketing. Every additional dollar...

Published: July 8, 2021 by Michael Richardson, Manager of Analytical Delivery

Imagine an experiential self-driving car of the future. You step inside, select where you want to go and the best experience within the vehicle...

Published: May 14, 2021 by Experian Marketing Services

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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