Over the past two decades, we’ve seen healthcare become increasingly interconnected. Healthcare systems can share a patient’s clinical information in a variety of ways....
Retail media is on everyone’s radar right now. To understand the current and future state of retail media and why it matters, we talked...
Hashed Email is a privacy-safe digital identifier that can further enrich and expand the functionality and utility of The Tapad Graph with access to...
Marketers are under more pressure than ever before to prove ROI and efficiency of marketing activities in relation to business performance. On top of...
Email hashing was originally intended to be used as an email security feature that has ended up being a very powerful marketing tool. A...
Study reveals that brands with more mature identity programs were significantly more likely to be successful in achieving their key objectives Tapad, a part...
As today’s digital landscape gets more and more complicated there are more ways for brands to connect with users and drive purchases and more...
Tapad launches global privacy-safe solution to provide continuity in the absence of third-party cookies Switchboard, a module within The Tapad Graph, will connect emerging...
Adapt with Tapad, a part of Experian Leading browsers have made public announcements and technical deployments to reduce the digital advertising accessibility of third-party...