All posts by Joe Rossi

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With the emergence of email addresses as a currency for brands to communicate with their consumers offline; attaching email data to in-store purchases lays the groundwork...

Published: January 25, 2021 by Experian Marketing Services

To our valued customers and partners,It’s been an exciting week here at Tapad! As announced in a press release this morning, Tapad is now...

Published: November 19, 2020 by Experian Marketing Services

For the past several years ad-tech defined the value of identity at the individual level; made possible by the evolution of data, technology and...

Published: October 7, 2020 by Experian Marketing Services

Tapad, a part of Experian and the future of cookies Earlier this week, Google announced plans to create “.. a path towards making third-party cookies...

Published: January 17, 2020 by Experian Marketing Services

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