With the emergence of email addresses as a currency for brands to communicate with their consumers offline; attaching email data to in-store purchases lays the groundwork...
To our valued customers and partners,It’s been an exciting week here at Tapad! As announced in a press release this morning, Tapad is now...
For the past several years ad-tech defined the value of identity at the individual level; made possible by the evolution of data, technology and...
Tapad, a part of Experian and the future of cookies Earlier this week, Google announced plans to create “.. a path towards making third-party cookies...