All posts by Steve Zimmerman, Director of Custom Analytics

Five steps retail media networks should consider when ...

Originally appeared on Total Retail Retail media networks (RMNs) continue to demonstrate how they can be a powerful monetization driver for retailers, creating a...

Published: November 19, 2024 by Steve Zimmerman, Director of Custom Analytics

How Consumer Packaged Goods Companies Can Leverage Thi...

Manage your data

Third-party data has become the cornerstone to improve marketing effectiveness across all types of online and offline media. Consumer packaged goods (CPG) marketing faces...

Published: August 17, 2021 by Steve Zimmerman, Director of Custom Analytics, Experian Marketing Services

Introducing Generation Z: Developing a marketing strat...

Understand your customer

Over the past two decades, marketers were consumed with the Millennial generation. Those individuals born between 1980 and 1995 represented a new set of...

Published: February 14, 2020 by Steve Zimmerman, Director of Custom Analytics

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