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Contextual ad targeting paves the way for new opportunities Advertisers and marketers are always looking for ways to remain competitive in the current digital...

Published: February 28, 2023 by Experian Marketing Services

In 2022, Google began changing the availability of the information available in User-Agent strings across their Chromium browsers. The change is to use the...

Published: January 31, 2023 by Experian Marketing Services

Tap into our collaboration with ARF’s DASH study for one-of-a-kind TV audiences Understanding the importance of aligning campaigns with the media usage habits of consumers,...

Published: December 27, 2022 by Experian Marketing Services

2022 was a year of adjustment.Consumers adjusted to a post-pandemic world and returned to pre-pandemic shopping behaviors. Consumers adjusted their budgets as the price...

Published: December 20, 2022 by Experian Marketing Services

Advertisers continue to increase their spending across addressable TV, connected TV (CTV), and digital. According to IAB’s “2021 Video Ad Spend and 2022 Outlook”...

Published: October 31, 2022 by Experian Marketing Services

Over the past two decades, we’ve seen healthcare become increasingly interconnected. Healthcare systems can share a patient’s clinical information in a variety of ways....

Published: October 17, 2022 by Experian Marketing Services

Next up in our Ask the Expert series, we hear from Sarah Ilie and Lauren Portell. Sarah and Lauren talk about the internet’s value...

Published: October 11, 2022 by Experian Marketing Services

We’re excited to introduce our new Q&A series, Ask the Expert! Ask the Expert will feature a series of conversations with product experts. We’ll...

Published: September 6, 2022 by Experian Marketing Services

While the weather outside is frightfully hot this summer, it’s never too soon to start thinking about the holidays – and consumers are more...

Published: August 23, 2022 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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