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The UK digital advertising market is worth £13.44bn, an increase year-on-year of 15%, reveals the 2018 IAB UK & PwC Digital Adspend Study. Report...
OpenAudience promises the targeting capabilities of a walled garden but without the restrictions OpenX has lifted the lid on a targeting solution it claims...
Everyone knows that it’s important for businesses to have a clearly defined brand. In the modern world, the personal brand has become just as...
OpenAudience™ will provide marketers the ability to easily plan and buy advertising for every digitally addressable consumer across the open web LOS ANGELES, May...
Tom Rolph, VP EMEA at Tapad, part of Experian, says that ad-sponsored streaming services can be successful if they can deliver a higher quality viewer...
Tapad’s, part of Experian, SVP of Identity shows us how marketers might communicate seamlessly through emerging channels like voice, the smart home, and, yes,...
Joint solution will enhance accuracy and reach across North America, EMEA and APAC NEW YORK, April 17, 2019 /PRNewswire/ — Tapad, a global marketing...
Leading global marketing technology company,Tapad, a part of Experian, adopts The Trade Desk’s streamlined cookie ID into its identity resolution solutions to increase global...
by AdExchanger//Friday, March 15th, 2019 – 12:06 am “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the...