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In the post-cookie landscape, staying ahead requires innovative strategies and partnerships. This case study dives into how MiQ, a leader in the cookieless era,...
Retail media network advertising strategies based on benchmarks and trends seen with Walmart, Amazon, and more...
As we approach the 2024 election season, the advertising landscape is poised for tremendous growth, with political ad spending projected to surpass $10 billion....
Dive into the retail media landscape. Explore Amazon's dominance, Walmart's innovations, and the future trends shaping advertising...
Every year, the Experian team attends the Consumer Electronics Show (CES) in Las Vegas, to immerse ourselves in the world’s most significant consumer tech...
Short-form video content is becoming more prevalent on video-sharing platforms. Keep up with trends and alter your marketing strategy to stay...
Experian received top ranks for hashed emails (HEMs) and demographic data from Truthset Data Collective Advertisers, technology partners, and agencies are all chasing accurate...
Programmatic TV can be an inexpensive option if you know where to look. Some platforms can offer a discounted path to prime-time ad spots...
As we approach 2024, marketers must grasp the evolving landscape of digital activation. Understanding emerging audience trends and activation strategies is key to developing...