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Walled gardens produce the majority of digital advertising revenue and will continue to be a major marketing challenge according to industry...

Published: November 16, 2023 by Experian Marketing Services

A few weeks ago, Experian and OpenX hosted a supply-side think tank at our New York City office. Over 70 industry leaders met to...

Published: November 15, 2023 by Experian Marketing Services

Cookies are leaving us, but that doesn’t have to mean performance has to. That’s why Experian is taking the steps needed to future-proof identity...

Published: November 9, 2023 by Dylan Rothenberg

Discover 2024 data collaboration strategies for better business intelligence. Learn to use data sharing, APIs, and secure...

Published: October 17, 2023 by Experian Marketing Services

We are excited to announce that we’ve updated our CAPE data with 2020 Census data. This release updates estimates and projections from 2010 and...

Published: October 3, 2023 by James Esquivel

Centralized data access is emerging as a key strategy for advertisers. In our next Ask the Expert segment, we explore this topic further and...

Published: September 28, 2023 by Experian Marketing Services

Bridging disparate data in a fragmented world In today’s world, consumers engage with brands across multiple platforms, including social media, online marketplaces, in-store experiences,...

Published: September 19, 2023 by Tyler Middleton

The holiday season is just around the corner, and retailers and marketers are gearing up for the busiest shopping period of the year. It’s...

Published: September 14, 2023 by Experian Marketing Services

As technology reshapes our media experience, TV remains a powerful channel for content consumption. In our next Ask the Expert series, we dive into...

Published: September 12, 2023 by Experian Marketing Services