Identify the right customers
At Experian, we understand the importance of audience targeting when it comes to crafting a successful marketing campaign. We are excited to share a...
Originally appeared on MarTech Series Marketing’s understanding of identity has evolved rapidly over the past decade, much like the shifting media landscape itself. From...
Consumers engage with content and advertisements across various devices and platforms, making an identity framework essential for establishing effective connections. An identity framework allows...
Originally appeared on Total Retail Retail media networks (RMNs) continue to demonstrate how they can be a powerful monetization driver for retailers, creating a...
Originally appeared on MediaPost As the digital ecosystem becomes more complex, managing multiple identifiers for consumers has emerged as a significant challenge. From cookies...
It’s almost the start of a new year, so it’s time to plan your 2025 marketing strategy. One-third of U.S. adults planned to make...
Connected TV (CTV) is a leading platform in digital advertising, combining the precise targeting of digital ads with the broad reach and storytelling power...
Ditch the cookie, not the data with the next evolution of contextual targeting Today, we’re excited to announce Contextually-Indexed Audiences, a game-changer in contextual...
As Oracle exits the advertising space, we understand that this may present a challenge. Experian is here to support you with a seamless transition...