Identify the right customers
Originally appeared in AdExchanger Navigating the world of data and identity partners feels like scrolling through a dating app: a sea of options, but...
Setting sail For hospitality and travel marketers, understanding which marketing efforts lead to actual bookings can be a tidal shift. Windstar Cruises—renowned for its...
Originally appeared in Streaming Media Magazine Navigating today’s fragmented, privacy-conscious media landscape is a bit like stepping into a dense jungle. The buy-side—marketers, agencies,...
Agencies, platforms, and marketers stand at the crossroads of transformation, as privacy regulations tighten, technology accelerates, and consumer behaviors evolve. Yet these challenges also...
At Experian, we understand the importance of audience targeting when it comes to crafting a successful marketing campaign. We are excited to share a...
Originally appeared on MarTech Series Marketing’s understanding of identity has evolved rapidly over the past decade, much like the shifting media landscape itself. From...
Consumers engage with content and advertisements across various devices and platforms, making an identity framework essential for establishing effective connections. An identity framework allows...
Originally appeared on Total Retail Retail media networks (RMNs) continue to demonstrate how they can be a powerful monetization driver for retailers, creating a...
Originally appeared on MediaPost As the digital ecosystem becomes more complex, managing multiple identifiers for consumers has emerged as a significant challenge. From cookies...