Identify the right customers
With the impending deprecation of third-party cookies, marketers find themselves at the crossroads of innovation and adaptation. As we bid farewell to this identifier,...
Explore the impact of cookie deprecation on digital marketing and learn strategies to adapt using ethical data practices and first-party...
As the vibrant colors of spring emerge, so do opportunities for marketers to engage with their audience in fresh and meaningful ways. Crafting effective...
As we approach the 2024 election season, the advertising landscape is poised for tremendous growth, with political ad spending projected to surpass $10 billion....
As we approach 2024, marketers must grasp the evolving landscape of digital activation. Understanding emerging audience trends and activation strategies is key to developing...
Experian is excited to introduce our new Geo-Indexed audiences. Our Geo-Indexed audiences use a new advanced indexing classification technology to identify and reach consumers...
We are excited to announce that we’ve updated our CAPE data with 2020 Census data. This release updates estimates and projections from 2010 and...
The holiday season is just around the corner, and retailers and marketers are gearing up for the busiest shopping period of the year. It’s...
Over the last few months, Experian has released new syndicated audiences to most major platforms supporting retail and travel. In this blog post, we’ll...