Identify the right customers
Experian is excited to introduce our new Geo-Indexed audiences. Our Geo-Indexed audiences use a new advanced indexing classification technology to identify and reach consumers...
We are excited to announce that we’ve updated our CAPE data with 2020 Census data. This release updates estimates and projections from 2010 and...
The holiday season is just around the corner, and retailers and marketers are gearing up for the busiest shopping period of the year. It’s...
Over the last few months, Experian has released new syndicated audiences to most major platforms supporting retail and travel. In this blog post, we’ll...
It’s back-to-school season. Knowing your target audience is an essential piece of planning a successful back-to-school marketing campaign. To get the most out of...
As Earth Day approaches, it’s the perfect opportunity for marketers to explore innovative ways to engage with eco-conscious customers. With a strong and growing...
A successful back-to-school campaign strategy starts with identifying the key audience segments to target. Over half of all searches related to back-to-school happen within...
In our last few blog posts, we’ve talked about customer segmentation and different ways to segment your target audience into smaller chunks like demographic...
Experian Marketing Services and Data Quality President Genevieve Juillard recently sat down with Zach Rodgers, host of the AdExchanger Talks podcast to discuss the...