Identify the right customers
Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still...
Article written by Jill Canetta, Experian Marketing Services’ Chief Data Officer, and Mark Pryzbylski, Experian Automotive’s Senior Director of Product Management At this point,...
The beginning of any new year brings an influx of gym goers who are committed to working on resolutions. Whether the goal is to...
What generation already has 68 million consumers, is set to be the largest generation ever, and $360 billion of disposable income? While you may...
For as long as the ad buying process has existed, most brands and agencies have put an emphasis on the channel – meaning there...
As summer fades, marketers are gearing up for another campaign cycle. It’s a process that repeats itself annually, but we can’t just copy-and-paste our...
For decades, financial institutions relied on direct mail marketing and mass media for credit card offers and invitations to apply (ITA) for loans. Today...
The concept of identity resolution has emerged over the years as a strategic imperative among marketers and technology vendors. A report by Forrester contends...
Digital Marketing Challenges Are you new to digital marketing? If you answered yes, then you may already know this is a complex world made...