Manage your data
The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.
Healthcare marketers: Open enrollment starts November 1st. Are you ready? It’s that time of year again—time to promote your insurance plans to existing and...
2020 has been a year of change and challenges for businesses and consumers alike. With the global pandemic, we have seen stay at home...
Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still...
For as long as the ad buying process has existed, most brands and agencies have put an emphasis on the channel – meaning there...
As summer fades, marketers are gearing up for another campaign cycle. It’s a process that repeats itself annually, but we can’t just copy-and-paste our...
To set your brand apart from the competition (and thrive!), you need to get to know and communicate with your customers on a more...
For decades, financial institutions relied on direct mail marketing and mass media for credit card offers and invitations to apply (ITA) for loans. Today...
What is the most valued asset an advertiser has? Is it their brand? Is it their inventory? Is it their ever-improving website? The answer...
Digital Marketing Challenges Are you new to digital marketing? If you answered yes, then you may already know this is a complex world made...