Manage your data

The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.

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Digital Marketing Challenges Are you new to digital marketing? If you answered yes, then you may already know this is a complex world made...

Published: January 26, 2018 by Experian Marketing Services

Every day it seems, mobile device fragmentation increases. With consumers spending their time online across multiple devices – phones, tablets, over-the-top TV devices, gaming...

Published: January 26, 2018 by Matt Tipperreiter

Marketers should focus on three core areas to deliver the most value to customers: preference data, message relevancy, and a mobile-first approach....

Published: April 19, 2017 by Experian Marketing Services

Dive into previous holiday email insights to start prepping for the upcoming 2017 holiday...

Published: March 7, 2017 by Experian Marketing Services

Develop a data-driven marketing strategy using the full potential of first-party...

Published: November 10, 2016 by Experian Marketing Services

Dive into Thanksgiving weekend’s email subject lines and how “percent off” deals affected email open rates...

Published: December 10, 2015 by Experian Marketing Services

The CDO is changing the way organizations manage and utilize data. Understand why they are the leaders in data strategy....

Published: August 14, 2015 by Erin Haselkorn

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w......

Published: July 20, 2015 by Erin Haselkorn

Initiatives from Experian Marketing Services ensure high quality measurement science drives deeper, actionable consumer...

Published: June 11, 2015 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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