Manage your data
The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.
Every day it seems, mobile device fragmentation increases. With consumers spending their time online across multiple devices – phones, tablets, over-the-top TV devices, gaming...
Marketers should focus on three core areas to deliver the most value to customers: preference data, message relevancy, and a mobile-first approach....
Dive into previous holiday email insights to start prepping for the upcoming 2017 holiday...
Develop a data-driven marketing strategy using the full potential of first-party...
Dive into Thanksgiving weekend’s email subject lines and how “percent off” deals affected email open rates...
The CDO is changing the way organizations manage and utilize data. Understand why they are the leaders in data strategy....
Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w......
Initiatives from Experian Marketing Services ensure high quality measurement science drives deeper, actionable consumer...
Understand the attitudes, behaviors, motivations and consumer preferences for the five distinct mom...