Manage your data
The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.
As retailers gear up for the holidays, they need to keep data quality in mind....
As marketers look to better understand consumers, they need to keep data quality in mind....
The big data bandwagon is moving forward, but ultimately organizations need accurate data to gain insight....
New health information exchanges are prompting data quality efforts, as state and local healthcare agencies look to electronically share patient...
What marketers need in order to lay the groundwork for success in their online advertising...
My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012...
Today, it costs more than $40 to send a five pound package from the U.S. to Canada or Mexico. The cost to Europe or...
The most effective way to segment a back-to-school audience is to include basic data elements with a segmentation methodology that recognizes the lifestyle and...
Experian Marketing Services found 63 percent of organizations track the lifetme value of each customer. Retailers can ensure data accuracy by using verification tools...