Manage your data
The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.
What marketers need in order to lay the groundwork for success in their online advertising...
My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012...
Today, it costs more than $40 to send a five pound package from the U.S. to Canada or Mexico. The cost to Europe or...
The most effective way to segment a back-to-school audience is to include basic data elements with a segmentation methodology that recognizes the lifestyle and...
Experian Marketing Services found 63 percent of organizations track the lifetme value of each customer. Retailers can ensure data accuracy by using verification tools...
The vast majority of Facebook visitors—like most Internet users—say they like websites that take special care to protect their privacy. Yet as the popularity...
Coffee drinkers in America Coffee plays such an integral part of every day life in America that it may be safe to say that...