Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
While WOM sites like Yelp.com continue to grow, their participants continue to be a very distinct subset of U.S. Internet users....
The audiences for the men's and women's NCAA Basketball Tournaments are decidedly different from one another. How do they stack up...
Is online group buying a fad or a significant change in the way we buy online? Here are three things that you should know...
Registered Republicans and Democrats have different TV program preferences. But a majority of highly rated Nielsen programs seem to clearly skew Republican. Which TV...
Forward thinking marketers leverage the power of social networking sites like Facebook, MySpace, Twitter and more to connect to consumers in a more personal...
The vast majority of Facebook visitors—like most Internet users—say they like websites that take special care to protect their privacy. Yet as the popularity...