Marketing across channels

The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.

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Coupons Boost Holiday Sales Revenue

Two-thirds of U.S. Households Use Coupons Two-thirds of American households (67%) use coupons. And while the vast majority of households using coupons (87%) say...

Published: November 23, 2009 by Experian Marketing Services

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Shopping Preferences and Purchase Behaviors of NHL Fan...

Definition of an NHL and Non-NHL fan The behaviors and preferences of National Hockey League (NHL) and non-NHL fans are compared in this report....

Published: October 5, 2009 by Experian Marketing Services

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Url Shortening holds promise pitfalls

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Published: May 5, 2009 by Experian Marketing Services

Read More Url Shortening holds promise pitfalls

Social Commerce Takes Flight

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Published: May 1, 2009 by Experian Marketing Services

Read More Social Commerce Takes Flight

Email Testing and Ice Cream Tasting

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Published: April 9, 2009 by Experian Marketing Services

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Gotham font approaches ubiquity in email offline campa...

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Published: August 26, 2008 by Experian Marketing Services

Read More Gotham font approaches ubiquity in email offline campaigns

Google Finance – After the Redesign

I’ve had several requests to provide some numbers on finance.google.com in light of their redesign this week. Here are some quick daily stats from...

Published: December 15, 2006 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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