Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
With the long-term effects to the economy unknown, many consumers are feeling the financial impact, while others are looking for opportunities, resulting in a...
There’s no question that COVID-19 has changed the shopping landscape forever. While the initial onset of quarantines and lockdowns negatively impacted brick and mortar...
With the growth of digital marketing and the targeting capabilities associated with online outreach, many predicted that this would mark the end of direct...
As the nation slowly works its way up to full speed, it’s undeniable that the landscape has changed dramatically for every brand—especially when it...
Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still...
Article written by Jill Canetta, Experian Marketing Services’ Chief Data Officer, and Mark Pryzbylski, Experian Automotive’s Senior Director of Product Management At this point,...
Digital Marketing Challenges Are you new to digital marketing? If you answered yes, then you may already know this is a complex world made...
Marketers should focus on three core areas to deliver the most value to customers: preference data, message relevancy, and a mobile-first approach....
Five recommendations for marketers to consider about Verizon's email service...