Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience....
Dive into Thanksgiving weekend’s email subject lines and how “percent off” deals affected email open rates...
Kinetic email is the latest buzz term: what it means and when it makes sense for your...
Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w......
Amazon Prime Day was a huge success for Amazon and the retail industry overall. Check out our post sale event analysis....
Initiatives from Experian Marketing Services ensure high quality measurement science drives deeper, actionable consumer...
Facebook just announced they will support animated GIFs creating major opportunities for marketers....
Welcome emails garner 86 percent higher open rates than regular promotional mailings. What other life cycle marketing programs should you be...
Contextual marketing enables brands to engage in customer-centric conversations that — like any meaningful relationship — deepen across tim...