Marketing across channels

The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.

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Dive into Thanksgiving weekend’s email subject lines and how “percent off” deals affected email open rates...

Published: December 10, 2015 by Experian Marketing Services

Kinetic email is the latest buzz term: what it means and when it makes sense for your...

Published: September 14, 2015 by Experian Marketing Services

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w......

Published: July 20, 2015 by Erin Haselkorn

Amazon Prime Day was a huge success for Amazon and the retail industry overall. Check out our post sale event analysis....

Published: July 17, 2015 by Experian Marketing Services

Initiatives from Experian Marketing Services ensure high quality measurement science drives deeper, actionable consumer...

Published: June 11, 2015 by Experian Marketing Services

Facebook just announced they will support animated GIFs creating major opportunities for marketers....

Published: June 4, 2015 by Experian Marketing Services

Welcome emails garner 86 percent higher open rates than regular promotional mailings. What other life cycle marketing programs should you be...

Published: April 8, 2015 by Experian Marketing Services

Contextual marketing enables brands to engage in customer-centric conversations that — like any meaningful relationship — deepen across tim...

Published: March 26, 2015 by Experian Marketing Services

In a recent analysis we learned that 7.3 percent of all U.S. homes are cord-cutters, meaning they have high-speed Internet but don’t pay for...

Published: March 6, 2015 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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