Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
Highlights from the 2014 Hispanic Market Overview presented by López Negrete Communications focused on Hispanic consumers’ adoption and use of smartphones....
With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, and more, consumers are increasingly watching online...
Device recognition will be yet another technology challenge for marketers but has the potential to overcome many key tracking, measurement and privacy issues with...
Social media Websites are playing an increasingly important role in driving traffic to other Websites at the expense of search engines and portal...
Quick tips to enhance your Mother’s Day email campaigns based on performance analysis of last year’s mailings....
In a newly published predictions piece: “#7for14: Seven ways digital marketing will change in 2014” several of Experian Marketing Services’ leaders weigh in on...
Industry Canada releases its final regulations under Canada’s Anti-Spam Law, simultaneously announcing that CASL will come into force on July 1, 2014. Final regulations...
Moms with kids between 0 and 5 years old are highly active on social media and make up a lucrative market for marketers to......
As retailers gear up for the holidays, they need to keep data quality in mind....