Marketing across channels

The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.

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As retailers gear up for the holidays, they need to keep data quality in mind....

Published: September 25, 2013 by Experian Marketing Services

Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary...

Published: June 17, 2013 by Experian Marketing Services

While effective affiliate marketing relies on two groups, the publishers (affiliates) who display advertisements online and the advertisers (merchants) who aim to increase sales...

Published: June 14, 2013 by Experian Marketing Services

New data from Experian Marketing Services’ Simmons® ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone,...

Published: May 28, 2013 by Experian Marketing Services

New health information exchanges are prompting data quality efforts, as state and local healthcare agencies look to electronically share patient...

Published: May 16, 2013 by Experian Marketing Services

If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on...

Published: April 18, 2013 by Experian Marketing Services

The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion,...

Published: March 5, 2013 by Experian Marketing Services

What marketers need in order to lay the groundwork for success in their online advertising...

Published: February 20, 2013 by Experian Marketing Services

Dana shares her best and worst holiday shopping...

Published: December 17, 2012 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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