Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary...
While effective affiliate marketing relies on two groups, the publishers (affiliates) who display advertisements online and the advertisers (merchants) who aim to increase sales...
New data from Experian Marketing Services’ Simmons® ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone,...
New health information exchanges are prompting data quality efforts, as state and local healthcare agencies look to electronically share patient...
If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on...
The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion,...
What marketers need in order to lay the groundwork for success in their online advertising...
Dana shares her best and worst holiday shopping...
Twenty years ago this week, the first mobile text message, or SMS, was sent by British engineer Neil Papworth. Today, Americans are texting more...