Marketing data and identity
The latest on how brands, agencies, and media buyers are using data and identity to better understand audiences, improve targeting, and drive performance across channels.
Ahead of Cannes 2026, explore why agentic AI, interoperable identity, audience activation, and measurement are top priorities for marketers.
Discover how pharma marketers use privacy-safe health audiences to reach patients and providers while activating compliant condition-based segments.
Learn how marketing measurement is evolving beyond clicks and conversions with identity, incrementality, and interoperable data that connect campaigns to business outcomes.
Learn how Experian Audiences help CPG brands reach shoppers based on how they buy across retailers and channels.
Learn how real-time data enrichment helps marketers use bid-time signals to strengthen programmatic activation and measurement.
Learn how brands can close the activation gap by carrying audience intelligence from identity to execution and outcomes across channels.
Reach buyers based on how they shop in a changing market. Experian Audiences help target switchers, align to budgets, and match messaging to inventory.
Learn how audience curation through Experian helped American Home Shield improve CPA efficiency by 18% across audio, display, and online video.
The next phase of healthcare engagement will be defined by organizations that treat identity and additional patient context as the foundation for decisioning, activation, and measurement.