Measure campaign effectiveness
Originally appeared on MediaPost As the digital ecosystem becomes more complex, managing multiple identifiers for consumers has emerged as a significant challenge. From cookies...
At Experian, we understand the importance of audience targeting when it comes to crafting a successful marketing campaign. That’s why we’ve invested in developing...
Marketers are always challenged to expand sales beyond “business as usual,” while being good stewards of company resources spent on marketing. Every additional dollar...
One of the biggest challenges marketers face when planning digital advertising campaigns is getting an adequate number of impressions that yields measurable results at...
With the long-term effects to the economy unknown, many consumers are feeling the financial impact, while others are looking for opportunities, resulting in a...
As the nation slowly works its way up to full speed, it’s undeniable that the landscape has changed dramatically for every brand—especially when it...
Article written by Jill Canetta, Experian Marketing Services’ Chief Data Officer, and Mark Pryzbylski, Experian Automotive’s Senior Director of Product Management At this point,...
For as long as the ad buying process has existed, most brands and agencies have put an emphasis on the channel – meaning there...
To set your brand apart from the competition (and thrive!), you need to get to know and communicate with your customers on a more...