Tapad

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It’s been over a year since Google announced they’d be deprecating the third-party cookie and in that time there’s been a major focus on...

Published: February 24, 2021 by Experian Marketing Services

Tapad launches global privacy-safe solution to provide continuity in the absence of third-party cookies Switchboard, a module within The Tapad Graph, will connect emerging...

Published: February 9, 2021 by Experian Marketing Services

Adapt with Tapad, a part of Experian Leading browsers have made public announcements and technical deployments to reduce the digital advertising accessibility of third-party...

Published: February 9, 2021 by Experian Marketing Services

With the emergence of email addresses as a currency for brands to communicate with their consumers offline; attaching email data to in-store purchases lays the groundwork...

Published: January 25, 2021 by Experian Marketing Services

To our valued customers and partners,It’s been an exciting week here at Tapad! As announced in a press release this morning, Tapad is now...

Published: November 19, 2020 by Experian Marketing Services

Addressable TV has been through a transformation in the past year. Streaming content has become the most coveted space for creators and advertisers with...

Published: October 26, 2020 by Experian Marketing Services

For the past several years ad-tech defined the value of identity at the individual level; made possible by the evolution of data, technology and...

Published: October 7, 2020 by Experian Marketing Services

Overview Chartable leverages The Tapad Graph to improve cross-device attribution rates and remove non-addressable IPs for clients. Challenge Chartable needs to differentiate between consumer...

Published: July 22, 2020 by Experian Marketing Services

Marketers are always looking for creative ways to get the most out of their digital marketing investments. While there may be different paths to...

Published: May 18, 2020 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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