Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
Black Friday online traffic increased 7% in 2012 versus 2011 as the top 500 retail sites received more than 193.8 million total US visits....
The Latino Influence Project came about because we wanted to prove if Hispanics really are influencing the mainstream or...
Experian Marketing Services Consumer Expectation Index shows positive outlook for 2012 holiday...
Time to polish off our crystal ball and give predictions from consumers’ fingertips of hot products of the holiday season. See what made the...
Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter......
Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United...
In today’s multi-channel shopping world online behavior can’t be overlooked. Marketers need to enhance their offline marketing efforts with online data to take advantage...
Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the...
Even though most kids haven’t even completed their current school year, now is the time for retailers to start preparing their 2012-2013 back-to-school marketing...