Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
Time to polish off our crystal ball and give predictions from consumers’ fingertips of hot products of the holiday season. See what made the...
Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter......
Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United...
In today’s multi-channel shopping world online behavior can’t be overlooked. Marketers need to enhance their offline marketing efforts with online data to take advantage...
Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the...
Even though most kids haven’t even completed their current school year, now is the time for retailers to start preparing their 2012-2013 back-to-school marketing...
Facebook has become a cultural phenomenon over the years and an object of affection for marketers to connect with its users. Experian Simmons has...
On April 22nd, Americans and many of their terrestrial counterparts in countries around the world will celebrate Earth Day, a tradition that was started...
Long gone are the days of preparing our taxes the old-fashioned way using pen and paper (and hopefully a calculator). Last year, just 8.7%...