Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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Long gone are the days of preparing our taxes the old-fashioned way using pen and paper (and hopefully a calculator). Last year, just 8.7%...

Published: April 10, 2012 by Experian Marketing Services

Yesterday, Facebook announced the acquisition of Instagram, a popular photo sharing network with over 30 million users, for $1 billion. Visits to the Instagram...

Published: April 10, 2012 by Experian Marketing Services

According to Epsilon Targeting’s latest Consumer Channel Preference Study of 5,000 consumers in North America, 60% of consumers report an “emotional boost” from receiving...

Published: March 27, 2012 by Experian Marketing Services

Thanks to simulcast streaming of games online and via mobile apps, die-hards are better equipped to keep track of multiple games at once. Those...

Published: March 16, 2012 by Experian Marketing Services

The social media space continues to evolve. Pinterest, a site launched in March 2010 that describes itself as an online pinboard to organize and...

Published: January 17, 2012 by Experian Marketing Services

We are asking marketers – specifically retailers – to take a look back at the Holiday selling season because there are a few steps...

Published: January 3, 2012 by Experian Marketing Services

With record ad spending predicted for the 2012 election, the rest of the nation will soon be bombarded with television ads “approved by” politicians...

Published: December 7, 2011 by Experian Marketing Services

Social media continues to be one of the fastest growing industries online. Between September 2010 and September 2011 visits to Social Networks and Forums...

Published: October 11, 2011 by Experian Marketing Services

With all the debate and speculation regarding Groupon and its planned IPO, I thought it would be a great time to check back in...

Published: August 26, 2011 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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