Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
The most effective way to segment a back-to-school audience is to include basic data elements with a segmentation methodology that recognizes the lifestyle and...
Marketers carefully target on both the parents' life stage and consumer behavior. Parents may look similar when comparing demographic and lifestyle information but the...
Americans spend $1.47 trillion annually on discretionary goods and services. Find out how Experian Simmons evaluates discretionary spending against any of the 60,000 consumer......
In many ways it's wrong to refer to Brazil, Russia, India and China as "developing" markets — by some measures they can be considered...
According to Experian Simmons, users of printed coupons — those obtained from newspapers, magazines, mail, etc.—outnumber users of digital coupons by a margin of...
All four Cinderella teams hail from markets with above average interest in college basketball. How do the Richmond, Tallahassee, Milwaukee, and Indianapolis consumer markets...
According to Experian Simmons, just over 5% of all U.S. adults and nearly a quarter of adult NCAA men's tournament viewers (24%) qualify as...
While WOM sites like Yelp.com continue to grow, their participants continue to be a very distinct subset of U.S. Internet users....
The audiences for the men's and women's NCAA Basketball Tournaments are decidedly different from one another. How do they stack up...