Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
The audiences for the men's and women's NCAA Basketball Tournaments are decidedly different from one another. How do they stack up...
Is online group buying a fad or a significant change in the way we buy online? Here are three things that you should know...
Two storied franchises will collide in this year’s Super Bowl, the Green Bay Packers and the Pittsburgh Steelers. Sports fans from both markets are...
Americans are still spending more time on Twitter.com than ever before. According to Experian Simmons estimates, Americans spent an estimated 2 hours and 12...
As we ring in the New Year this week, Americans will be tossing back a few adult beverages in celebration. While alcohol consumption certainly...
Registered Republicans and Democrats have different TV program preferences. But a majority of highly rated Nielsen programs seem to clearly skew Republican. Which TV...
Discount stores appear to be weathering the recession better than some of their full-price counterparts, as they carry first-quality designer merchandise at competitive...
For British Petroleum (BP), 2010 has been marked by the unfortunate developments resulting after the Deepwater Horizon oil rig explosion in the Gulf of...
According to data released by Standard and Poor’s and Experian for S&P/Experian Consumer Credit Default Indices, “default rates nationally fell in May across the...