Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

Shopping Preferences and Purchase Behaviors of NHL Fan...

Definition of an NHL and Non-NHL fan The behaviors and preferences of National Hockey League (NHL) and non-NHL fans are compared in this report....

Published: October 5, 2009 by Experian Marketing Services

The Season of Online Coupons

We all knew heading into the holiday season that consumers were going to be highly sensitive to price due to the economic conditions, paving...

Published: January 15, 2009 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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