Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
Article written by Jill Canetta, Experian Marketing Services’ Chief Data Officer, and Mark Pryzbylski, Experian Automotive’s Senior Director of Product Management At this point,...
It’s been more than two months since COVID-19 was declared a national emergency on March 13 and since that time, consumers have dealt with...
The effect COVID-19 has had on lives around the globe is unprecedented. It’s fundamentally shifted our day-to-day routines, as well as many of our...
The beginning of any new year brings an influx of gym goers who are committed to working on resolutions. Whether the goal is to...
Over the past two decades, marketers were consumed with the Millennial generation. Those individuals born between 1980 and 1995 represented a new set of...
The world of healthcare is often left to the doctors, surgeons and scientists. They examine our bodies, organs and genetics, determining if we are...
For as long as the ad buying process has existed, most brands and agencies have put an emphasis on the channel – meaning there...
To set your brand apart from the competition (and thrive!), you need to get to know and communicate with your customers on a more...
The concept of identity resolution has emerged over the years as a strategic imperative among marketers and technology vendors. A report by Forrester contends...