Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
In a recent analysis we learned that 7.3 percent of all U.S. homes are cord-cutters, meaning they have high-speed Internet but don’t pay for...
A look at the habits of digital consumers, including smartphone and television use and the choice between becoming a cord-cutter and staying...
Understand the attitudes, behaviors, motivations and consumer preferences for the five distinct mom...
Email marketing is still one of the most effective tools for marketers — especially when paired with mobile. See the stats on why you...
Customers willingly give brands their personal information. In exchange, it’s a marketer’s duty to prove the data is being used to deliver personalized, relevant...
Get analysis and insights on top performing retail sites and the most effective channels driving online traffic, in our top lessons from the 2014...
If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program...
Trends marketers need to know and consider when building marketing...
John Fetto answers frequently asked questions about the TV watching habits of consumers based on from our Cross-Device Video...